Digital Marketing Apprenticeship

The Whole Caboodle is a well-established digital marketing agency based in Harrogate, specialising in automotive marketing since 1994. The team works with car dealerships across the UK, delivering digital marketing, websites, campaigns and events, while also developing innovative solutions for the automotive industry.

We’re looking for a driven and outgoing Marketing Apprentice who is keen to learn, get involved and make an impact. You’ll be someone who enjoys working with people, has a genuine interest in marketing and isn’t afraid to bring new ideas to the table.

You’ll join a friendly and supportive team where you’ll have the opportunity to gain hands-on experience across a variety of marketing activities. You’ll work alongside experienced colleagues, learning how a busy digital marketing agency operates and getting involved in real projects for automotive clients.

Alongside your role at The Whole Caboodle, you’ll receive structured training through Baltic Apprenticeships, attending two-day training blocks every 4–6 weeks. This will allow you to develop your marketing knowledge, gain a recognised qualification and put your learning into practice in the workplace.

In this role, you’ll work towards your Level 3 Multi-Channel Marketer qualification, delivered by our expert training team at Baltic Apprenticeships.

A Typical Day in the Job:

• Client Relationship Management: Serving as a primary point of contact for clients, building strong working relationships, gaining a deep understanding of their brand needs, and delivering consistent project updates.
• Project Coordination & Delivery: Briefing internal teams (design, media, studio) and external partners (printers, production), tracking deadlines, and managing workflows to ensure campaigns are delivered on time and on budget.
• Quality Assurance & Compliance: Proofreading copy, inspecting artwork, processing data spreadsheets, and reviewing all deliverables against brand guidelines, legal requirements, and stakeholder standards before final approval.
• Content Creation & CMS Optimisation: Researching, drafting, and publishing web pages, news stories, and vehicle listings via the CaboodleCode CMS, using AI tools to optimise content for SEO and Generative Engine Optimisation (GEO).
• Direct Marketing Campaign Execution: Building and testing email and SMS campaigns, managing target data lists securely, and ensuring full regulatory and legal compliance prior to deployment.

Full training and support will be provided by your workplace mentor and from the team at Baltic Apprenticeships.

Desired Qualities, Skills and Knowledge

• Driven & Outgoing: You’re confident, enthusiastic, and love talking to people. You don't hide behind emails when a quick phone call is better.
• Hyper-Organised: You take pride in details, love a good checklist, and stay calm when juggling multiple tasks.
• Visually & Numerically Sharp: You have a keen eye for good design, good copywriting skills, and comfort with basic figures and budgeting.
• A Grade 5 in GCSE Maths & Grade 4 in GCSE English.

Salary, Hours & Benefits:

• £18,000 per annum.
• Monday- Friday, 9:00am-5:30pm.
• 28 days' holiday (including bank holidays) + Birthday off + Christmas shut-down.
• Competitive entry-level salary.
• Company pension scheme.
• Active staff socials & team nights out.
• Free on-site parking.
• Central Harrogate location (5-minute walk from train & bus stations).
• Dog-friendly office environment.

This apprenticeship programme will provide you with everything you need to launch and develop your career in digital marketing. Afterwards, we’ll support you to take the next steps, including further training and progression onto a Level 4 qualification.

Your Training with Baltic Apprenticeships

This Level 3 apprenticeship provides the skills, qualification and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective digital marketer. 

With our expert online training and one-to-one support, you’ll channel your creativity and learn to create, implement, and analyse successful campaigns as part of a professional marketing team. 

To apply, please submit your CV and a cover letter explaining your interest in the role and what you hope to gain from an apprenticeship with The Whole Caboodle. If your application is then successful, one of our recruitment consultants will be in touch to discuss your application further.

Eligibility Criteria

You must have the right to work in the UK, and valid residency status to apply for this apprenticeship. 

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