MARKETING EXECUTIVE APPRENTICESHIP

Our Level 4 Marketing Executive apprenticeship equips marketers with a deeper understanding of marketing approaches and strategy. We teach people how to plan and execute tactical and targeted marketing activities that lead to conversions.

Programme Outline

LEVEL 4 MARKETING EXECUTIVE APPRENTICESHIP

This guide outlines everything you need to know about our Level 4 Marketing Executive apprenticeship programme, including:

  • Role Overview
  • Training Components
  • Technical Training
  • Career Journey Timeline
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

Employer

I’m looking to train future digital talent

Apprentice

I’m looking to develop digital skills

LEVEL 4 MARKETING EXECUTIVE APPRENTICESHIP

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The Value

Duration: 15 Months and up to 5 Months End Point Assessment.

Marketing teams can play a vital role in every business; building brand awareness, driving web traffic, creating qualified leads, engaging with customers, extracting insights, and ultimately generating revenue.

In this ever-evolving industry, professional development is the key to creating and retaining marketing professionals who get results. Our Level 4 Marketing Executive apprenticeship creates expert marketers with advanced skills and strategic insight.

This engaging course is designed around Apprenticeship Standards set by industry leaders and meets the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing.

Download Employer Guide

Programme Outline

LEVEL 4 MARKETING EXECUTIVE APPRENTICESHIP

This guide outlines everything you need to know about our Level 4 Marketing Executive apprenticeship programme, including:

  • Role Overview
  • Training Components
  • Technical Training
  • Career Journey Timeline
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Who’s It For?

Our Level 4 Marketing Executive apprenticeship isn’t just for career starters; our programme can act as a powerful professional development route for those already working within the industry.

Whether your business is looking to recruit and train new marketing talent or upskill your current marketing team as part of their professional development plan, our Level 4 Marketing Executive apprenticeship offers a dynamic and inclusive learning pathway for individuals at various stages of their careers.

We adopt a learner-focused approach; we know each learner will come with different levels of existing industry knowledge, learning styles, and learning preferences. That’s why all our programmes are flexible, to ensure we can work with you and your apprentice to build the skills relevant to your business.

Download Employ an Apprentice Guide

Employer Resource

GUIDE TO EMPLOYING AN APPRENTICE

This guide outlines everything you need to know about employing an apprentice. In this guide, we cover:

  • An Introduction to Apprenticeships
  • The Benefits of Hiring an Apprentice
  • The Costs of Hiring an Apprentice
  • Apprentice Wage Recommendations
  • Choosing an Apprenticeship Standard
  • Choosing a Training Provider
  • Creating the Job Description
  • Advertising Your Apprenticeship Vacancy
  • Apprenticeship Interview Tips
  • Choosing the Right Candidate
  • Next Steps & Checklist
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Skills Expansion Packs

We understand every business, workplace and job role is different. That’s why we go above and beyond the Level 4 Marketing Executive apprenticeship standard.

Each programme has a Skills Expansion Pack, which was developed to nurture the digital skills your business really needs and give apprentices the opportunity to gain the specialist certifications needed to become an industry expert. Our Skills Expansion Packs mean that our apprenticeship programmes can be tailored and personalised to suit individual roles, goals, and business needs.

To support our Level 4 Marketing Executive apprenticeship programme, our Skills Expansion Pack provides a range of self-study resources from Google Skillshop, Google Ads, HubSpot, and more.

Download Manage an Apprentice Guide

Employer Resource

GUIDE TO MANAGING AN APPRENTICE

This guide outlines everything you need to know about managing an apprentice. In this guide, we cover:

  • Onboarding Your Apprentice
  • Apprentice Employment Rights
  • Setting Goals & Objectives for an Apprentice
  • The Role of a Workplace Mentor
  • Collaborating with Your Training Provider
  • Off the Job Hours
  • Review Calls & Why They’re Important
  • What Happens After the Apprenticeship?
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Apprenticeship Funding

Apprenticeships are an extremely cost-effective way to recruit new staff or upskill your team. There is a range of government funding and local authority grant schemes available, which are designed to help you train the next wave of talent or invest in your team’s professional development.

Large organisations with an annual salary bill over £3 million are required to contribute into the Apprenticeship Levy. The Apprenticeship Levy is a dedicated apprenticeship fund, which employers can use to cover the costs of apprenticeship training and assessment.

Microbusinesses and SMEs are not required to pay into the Apprenticeship Levy. Instead, the government offers a co-investment model. Under this model, the government covers 95% of the apprenticeship training and assessment costs, while the employer contributes the remaining 5%.

Explore your Funding Options

OUR SKILLS EXPANSION PACKS INCLUDE

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TECHNICAL TRAINING

The technical training component of our Level 4 Marketing Executive apprenticeship is split into ten practice-led courses. Each practice-led course is then delivered across two days.

COURSE 1 & 2

This course is designed to build a strong understanding of the key concepts that drive all marketing activity. Throughout this interactive course, marketers will be encouraged to dive into these core concepts and apply them to their working environment.

COURSE 3 & 4

This course focuses on how marketing can help fulfil business objectives, deepening an understanding of the role marketing plays within specific organisations and wider industries.

COURSE 5 & 6

In this course, marketers will investigate the principles behind effective marketing research, explore how this influences marketing activity, and develop skills in a range of data-driven marketing research techniques.

COURSE 7 & 8

This course expands learners’ understanding of the modern marketing landscape, exploring the uses of different marketing channels alongside product and service development.

COURSE 9 & 10

This unique course is designed to equip apprentices with a well-rounded skill set, integrating knowledge and practical application that they can use to prepare for their End Point Assessment.

LETS CREATE THE NEXT GENERATION OF MARKETING PROFESSIONALS TOGETHER

Complete the form and a member of our team will be in touch in the next 48 hours.

  • By submitting this form, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

FACTS & STATISTICS

We help our apprentices build sought-after digital skills. We nurture the skills and behaviours that will directly benefit your company and strengthen your business’s overall skillset, and that will more generally benefit your sector and help repair critical industry issues. Don’t believe us? Let’s look at the data.

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices recieved a Pass of higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices recieved a Pass of higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
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ABOUT BALTIC APPRENTICESHIPS

At Baltic Apprenticeships, we believe that apprenticeships are the most powerful tool in the world when it comes to skills development.

We’ve been delivering apprenticeships across England since 2007, and we were the first training provider to offer a completely digital approach to apprenticeship training.

Although we’re advocates of technology, we know that teaching life-changing skills needs a human touch. At Baltic, everything we do is built on a foundation of complete care.

Learn More About Us

After 3 months, Darren had grown significantly, taking on managing client accounts and delivering solutions for them across web, social, SEO and PPC.

After 6-12 months, Darren was promoted to Account Manager as he was successfully running his accounts.

Now, Darren has been promoted again into a dedicated SEO Manager role because this was an area he really enjoyed and flourished with.

Trio Media – Managing a Marketing Executive Apprentice

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I’m passionate about personal development, and I’ve been fortunate enough to have managers who have supported me in learning new skills and growing into different roles within our business.

I wanted to ensure that continuous learning and improvement were part of the Marketing Assistants role and so an apprenticeship was an obvious choice.

Kelly has tackled big projects and demonstrated great planning and thought. She has considered how to get stakeholders involved and executed projects beyond my expectations.

Travis Perkins – Managing a Marketing Executive Apprentice

Read More

APPRENTICESHIP PROGRAMMES

LEVEL 4 MARKETING EXECUTIVE APPRENTICESHIP

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Role Overview

Duration: 15 Months and up to 5 Months End Point Assessment.

As a Marketing Executive apprentice, you will work alongside your Marketing Manager to plan and execute tactical and targeted marketing activities. You will collaborate directly with your company’s marketing team and wider departments to push to achieve business goals.

In this role, you could work in an in-house marketing team or in a specialist creative agency. Regardless of sector or industry, this is a highly audience focused position which requires creativity, communication, and project management skills.

Your responsibilities will include conducting efficient market research, competitor analysis, creating marketing materials, managing and scheduling social media content, and tracking and reporting on both social media and website analytics.

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Salary Expectations

We are proud members of the Decent Wage Pledge and advocate for higher wages for our apprentices. The minimum salary we ask our employers to pay their apprentices is £13,000 though many of our employers pay their apprentices more than this!

The salary of a Marketing Executive apprentice will vary dependent on your location, company size, and industry. The average salary for a Marketing Executive apprentice in the UK is between £17,000 to £22,000 per year, and apprentices who complete their training and obtain a permanent position can look forward to a salary increase.

How to Make The Most of your Apprenticeship Wage
Young woman adjusting her digital camera prepare for record video content to her channel.

Skills Expansion Packs

We understand every business, workplace and job role is different. That’s why we go above and beyond the Level 4 Marketing Executive apprenticeship standard.

Each programme has a Skills Expansion Pack, which was developed to nurture the digital skills the industry is asking for, and give you the opportunity to gain the specialist certifications you need to become an industry expert. Our Skills Expansion Packs mean that our apprenticeship programmes can be tailored and personalised to suit individual roles, goals, and business needs.

To support our Level 4 Marketing Executive apprenticeship programme, our Skills Expansion Pack provides you with a range of self-study resources from Google Skillshop, Google Ads, HubSpot, and more.

Happy,Business,Colleagues,Using,A,Digital,Tablet,In,A,Boardroom.

Professional Development

Our Level 4 Marketing Executive apprenticeship isn’t just for career starters; our programme can act as a powerful professional development route for those already working within the industry. If you currently work in marketing and you want to develop your digital skills, you can enrol on this apprenticeship programme through your current employer.

Enrolling on a professional development apprenticeship is guaranteed to provide you with new progression opportunities and help advance your career. Our Level 4 Marketing Executive apprenticeship will advance your marketing skills, broaden your industry knowledge, and ensure you stay up-to-date with industry best practices. Our curriculum will support your current role and provide you with a comprehensive understanding of marketing concepts, market research, and product and service development.

Learn More about Professional Development

OUR SKILLS EXPANSION PACKS INCLUDE

Picture8
Picture15
University of Michigan logo
Picture22
Picture24

TECHNICAL TRAINING

The technical training component of our Level 4 Marketing Executive apprenticeship is split into ten practice-led courses. Each practice-led course is then delivered across two days.

COURSE 1 & 2

This course is designed to build a strong understanding of the key concepts that drive all marketing activity. Throughout this interactive course, marketers will be encouraged to dive into these core concepts and apply them to their working environment.

COURSE 3 & 4

This course focuses on how marketing can help fulfil business objectives, deepening an understanding of the role marketing plays within specific organisations and wider industries.

COURSE 5 & 6

In this course, marketers will investigate the principles behind effective marketing research, explore how this influences marketing activity, and develop skills in a range of data-driven marketing research techniques.

COURSE 7 & 8

This course expands learners’ understanding of the modern marketing landscape, exploring the uses of different marketing channels alongside product and service development.

COURSE 9 & 10

FACTS & STATISTICS

Our apprenticeships are made with your future employability in mind. We help you build the sought-after digital skills that will improve your overall employability, alongside benefitting your chosen sector and helping repair critical industry issues. Don’t believe us? Let’s look at the data.

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices received a Pass or higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices received a Pass or higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

Focused,African,Business,Man,In,Headphones,Writing,Notes,In,Notebook

1-2-1 COACHING & SUPPORT

Everything we do is built with our learners in mind. To ensure our learners receive the appropriate level of coaching and overall support, each learner has a designated coach that will support them throughout the entirety of their apprenticeship.

Our approach is designed to empower our learners to achieve their full potential, and we take great pride in offering personalised and comprehensive support. We understand that each individual has unique learning needs, goals, and challenges, and we strive to provide tailored support to help our apprentices succeed in their apprenticeship journey.

Working alongside our coaches, we have a dedicated Safeguarding Team. Their main responsibilities are to keep each of our learners safe and protect them from physical abuse, emotional abuse, domestic abuse, cyberbullying, radicalisation, among other safeguarding concerns, and provide physical and mental health support and advice.

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BALTIC COMMUNITY

We know that apprentices don’t always get the opportunity to network with other apprentices. We wanted to change that! Who better to talk to about your apprenticeship programme than others on the same journey?

All our learners are invited to join our Baltic Community platform, which aims to build a sense of community and camaraderie for our apprentices. We have created a safe space for learners to connect with other like-minded professionals, access support from their peers and coaches, and generally make the most out of their exciting apprenticeship journey!

It is here that our apprentices can access a range of personal and professional development resources, enrol on our tailored training courses, and book Baltic Live events.

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
Wesleyan white

The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.

Annalise McAleer – Digital Marketing Apprentice

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I knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.

Kelly Baber – Digital Marketing Apprentice

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