MULTI-CHANNEL MARKETER APPRENTICESHIP

Our Level 3 Multi-Channel Marketer apprenticeship empowers learners to create platform-specific strategies, campaigns, and content, designed to increase brand awareness & online engagement, and drive revenue.

Programme Outline

LEVEL 3 MULTI-CHANNEL MARKETING APPRENTICESHIP

This guide outlines everything you need to know about our Level 3 Multi-Channel Marketing apprenticeship programme, including:

  • Course Content
  • Role Overview
  • Technical Training
  • Workplace Projects
  • End Point Assessment
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

Employer

I’m looking to train future digital talent

Apprentice

I’m looking to develop digital skills

Multi-Channel Marketer apprenticeship

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The Value

Duration: 12 Months and up to 5 Months End Point Assessment.

Expand your end-to-end marketing efforts, and connect with your customers on the digital platforms they use daily. This Level 3 Multi-Channel Marketer apprenticeship ensures apprentices can plan, create, and evaluate targeted campaigns across a range of platforms, following industry best practices.

A Multi-Channel Marketer apprentice will leverage available data and AI tools to create engaging content that will guide your customers down the marketing funnel. With critical skills in content creation, search engine optimisation, social media management, web design, and GA4, learners will maximise your brand’s exposure and guarantee a return on investment.

Download Employer Guide

Programme Outline

LEVEL 3 MULTI-CHANNEL MARKETING APPRENTICESHIP

This guide outlines everything you need to know about our Level 3 Multi-Channel Marketing apprenticeship programme, including:

  • Course Content
  • Role Overview
  • Technical Training
  • Workplace Projects
  • End Point Assessment
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Your Apprentice

Our Multi-Channel Marketer programme is perfect for…
✅ New Starters & Professional Development
✅ Anyone 16+ years old
✅ Junior Marketers & Marketers looking for more responsibility
✅ Creating a Jack of all Trades, or an Industry Specialist

We adopt a learner-focused approach; we know each learner’s role will differ, and they will come to the programme with different levels of existing industry knowledge, learning styles, and learning preferences.

All our programmes are flexible through our Monthly Masterclasses and Skills Expansion Packs, to ensure we can work with you and your apprentice to build the skills relevant to your business.

Download Employ an Apprentice Guide

Employer Resource

GUIDE TO EMPLOYING AN APPRENTICE

This guide outlines everything you need to know about employing an apprentice. In this guide, we cover:

  • An Introduction to Apprenticeships
  • The Benefits of Hiring an Apprentice
  • The Costs of Hiring an Apprentice
  • Apprentice Wage Recommendations
  • Choosing an Apprenticeship Standard
  • Choosing a Training Provider
  • Creating the Job Description
  • Advertising Your Apprenticeship Vacancy
  • Apprenticeship Interview Tips
  • Choosing the Right Candidate
  • Next Steps & Checklist
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Monthly Masterclasses

Our Monthly Masterclasses are designed to elevate your employee’s capabilities and provide the opportunity to gain the specialist certifications needed to become an industry expert.

Our Marketing Masterclasses cover analytical tools, such as Google Analytics 4, social media strategies, online advertising, pay per click (PPC), and search engine marketing (SEO).

Delivered over a maximum of two days and tailored to meet the needs of modern businesses, we’ve designed our Masterclasses to take knowledge to the next level and equip people with digital marketing skills for immediate business impact.

Browse our Monthly Masterclasses
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Skills Expansion Packs

Our Skills Expansion Packs mean that our apprenticeship programmes can be tailored and personalised to suit individual roles, goals, and business needs.

To support our Level 3 Multi-Channel Marketing apprenticeship programme, our Skills Expansion Pack provides a range of resources from Google Skillshop, WordPress, HubSpot, Sololearn, and more.

Our self-study Skills Expansion Pack covers content marketing, social media marketing, digital marketing strategy, digital marketing campaigns, and brand awareness.

Download Manage an Apprentice Guide

Employer Resource

GUIDE TO MANAGING AN APPRENTICE

This guide outlines everything you need to know about managing an apprentice. In this guide, we cover:

  • Onboarding Your Apprentice
  • Apprentice Employment Rights
  • Setting Goals & Objectives for an Apprentice
  • The Role of a Workplace Mentor
  • Collaborating with Your Training Provider
  • Off the Job Hours
  • Review Calls & Why They’re Important
  • What Happens After the Apprenticeship?
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Apprenticeship Funding

There is a range of government funding and local authority grant schemes available, which are designed to help you train the next wave of talent or invest in your team’s professional development.

Large organisations with an annual salary bill over £3 million are required to contribute to the Apprenticeship Levy. The Apprenticeship Levy is a dedicated apprenticeship fund, which employers can use to cover the costs of apprenticeship training and assessment.

For SMEs & Microbusinesses that do not pay into the Apprenticeship Levy, the Government will fund 100% of apprenticeship training and assessment costs for apprentices aged 16 – 21 and 95% for apprentices aged 22 and over.

Explore your Funding Options

WE PROVIDE ADDITIONAL LEARNING OPPORTUNITIES IN…

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COURSE CONTENT

COURSE 1

In this course, we teach the fundamentals of brand management, equipping apprentices with the skills to effectively position, develop and manage a company brand through marketing activity.

Over two days, we cover:

  • Mission statements, visions, values & hierarchies
  • Marketing plans, briefs & brand guidelines
  • Competitor analysis & market share
  • Data-driven customer segmentation

COURSE 2

In this session, apprentices will learn to use tools such as Canva to create offline marketing content that drives return on investment and can be adapted for online channels.

Over two days, we cover:

  • Event marketing and management
  • Budget management
  • Digital print content creation
  • Taking offline marketing campaigns online

COURSE 3

In this course, we cover effective multi-channel marketing through social media, video, email campaigns, and paid advertising, empowering apprentices to use the AI tools at their disposal to become efficient, data-driven marketers.

Over two days, we cover:

  • Social media content creation
  • Search engine optimisation (SEO)
  • Website design & management
  • Email marketing
  • Leveraging marketing AI tools & platforms

COURSE 4

This hands-on, up-to-date training teaches apprentices how to navigate the platform, analyse reports, and extract actionable insights to optimise your website and campaigns – all while gaining an industry-recognised GA4 certification.

Over two days, we cover:

  • Creating custom reports & data sets
  • Campaign tracking & management
  • Google Ads integration
  • Managing data collection

COURSE 5

In this course, we equip apprentices with the essential data skills and knowledge to evaluate, analyse and maximise the impact of their marketing campaigns, quantifying the return on investment.

Over one day, we cover:

  • Creating professional marketing reports
  • Implementing long-term marketing strategies
  • Competitor benchmarking
  • Analysing marketing campaign ROI

BENEFITS OF INVESTING IN YOUR MARKETING TEAM

HIGH ROI

On average, Email Marketing has the best average return on investment at a huge 36:1.

ELEVATED CAMPAIGN PERFORMANCE

Well-trained marketing professionals are better equipped to plan, execute, and optimise marketing campaigns.

ADAPTABILITY

Consumer behaviour is constantly changing – training ensures you can stay ahead of trends.

INCREASE BRAND AWARENESS

Skilled marketers contribute to the development of more impactful and consistent branding.

COMPETITIVE EDGE

Employees exposed to the latest trends and technologies are more likely to bring fresh ideas to the table.

FUTURE-PROOF YOUR BUSINESS

Investing in your team’s marketing skills ensures they stay ahead of emerging technologies.

READY TO GET STARTED?

Complete the form and a member of our team will be in touch in the next 48 hours.

  • By submitting this form, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

FACTS & STATS

We help our apprentices build sought-after digital skills. We nurture the skills and behaviours that will directly benefit your company and strengthen your business’s overall skillset, and that will more generally benefit your sector and help repair critical industry issues. Don’t believe us? Let’s look at the data 👉🏻

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices recieved a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices recieved a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
Wesleyan white
DSC07894

ABOUT BALTIC APPRENTICESHIPS

At Baltic Apprenticeships, we believe that apprenticeships are the most powerful tool in the world when it comes to skills development.

We’ve been delivering apprenticeships across England since 2007, and we were the first training provider to offer a completely digital approach to apprenticeship training.

Although we’re advocates of technology, we know that teaching life-changing skills needs a human touch. At Baltic, everything we do is built on a foundation of complete care.

Learn More About Us

I knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.

Kelly Baber – Digital Marketing Apprentice

Read More

The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.

Annalise McAleer – Digital Marketing Apprentice

Read More

APPRENTICESHIP PROGRAMMES

Level 3 Multi-Channel Marketer apprenticeship

Multiracial,Group,Of,Young,Creative,People,In,Smart,Casual,Wear

Role Overview

Duration: 12 Months and up to 5 Months End Point Assessment.

As a Multi-Channel Marketer apprentice, you will work under the guidance of your marketing team to support the planning, creation and evaluation of marketing campaigns across various digital channels and social media platforms.

Your role will primarily consist of creating online and offline marketing strategies, targeted campaigns, and written and visual content designed to support customers down the marketing funnel, increase brand authority, and drive revenue.

Throughout your time as a Multi-Channel Marketer apprentice, you will develop critical skills in content creation, search engine optimisation, social media management, and web design, and learn to utilise the industry’s most used analytical tool – Google Analytics 4.

View Vacancies
Close,Up,Storyboard,Content,Planning,Of,Production,Media,Of,The

Ideal For

Our Multi-Channel Marketer programme is perfect for aspiring marketers with a creative, innovative, and analytical mindset looking to gain hands-on experience while earning an industry-recognised qualification.

This apprenticeship programme is ideal for…
✅ Career Starters or Career Advancers
✅ Anyone 16+ years old
✅ Anyone interested in digital marketing & social media
✅ Junior Marketers or Marketers looking for more responsibility
✅ Becoming a Jack of all Trades, or an Industry Specialist

Whether you are just starting your marketing career, or you are a Junior Marketer looking for more responsibility – this apprenticeship standard will mould you into a successful data-driven digital marketer, and empower you to create effective digital marketing campaigns across online and offline platforms using available AI tools.

Designer,Of,Web,Resources.,Web,Designers,Creating,A,Landing,Page

Monthly Masterclasses

Our Monthly Masterclasses are designed to elevate your capabilities and provide the opportunity to gain the specialist certifications needed to become an industry expert.

Our Marketing Masterclasses cover analytical tools, such as Google Analytics 4, social media strategies, online advertising, pay per click (PPC), and search engine marketing (SEO).

Delivered over a maximum of two days and tailored to meet the needs of modern businesses, we’ve designed our Masterclasses to take knowledge to the next level and equip you with digital marketing skills for immediate business impact.

Learn more about our Monthly Masterclasses
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Skills Expansion Packs

Our Skills Expansion Packs mean that our apprenticeship programmes can be tailored and personalised to suit individual roles, goals, and business needs.

To support our Level 3 Multi-Channel Marketing apprenticeship programme, our Skills Expansion Pack provides a range of resources from Google Skillshop, WordPress, HubSpot, Sololearn, and more.

Our self-study Skills Expansion Pack covers content marketing, social media marketing, digital marketing strategy, digital marketing campaigns, and brand awareness.

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Play

Salary Expectations

We are proud members of the Decent Wage Pledge and advocate for higher wages for our apprentices. The minimum salary we ask our employers to pay their apprentices is £13,000 though many of our employers pay their apprentices more than this!

The salary of a Multi-Channel Marketer apprentice will vary dependent on your location, company size, and industry. The average salary for a Multi-Channel Marketing apprentice is between £16,000 to £20,000 per year, and apprentices who complete their training and bag a permanent position can expect a salary increase!

View Vacancies

WE PROVIDE ADDITIONAL LEARNING OPPORTUNITIES IN…

Picture8
Picture15
Picture19
Picture60
Picture22
Picture24

COURSE CONTENT

COURSE 1

In this course, we teach the fundamentals of brand management, equipping you with the skills to effectively position, develop and manage a company brand through marketing activity.

Over two days, we cover:

  • Mission statements, visions, values & hierarchies
  • Marketing plans, briefs & brand guidelines
  • Competitor analysis & market share
  • Data-driven customer segmentation

COURSE 2

In this session, you will learn to use tools such as Canva to create offline marketing content that drives return on investment and can be adapted for online channels.

Over two days, we cover:

  • Event marketing and management
  • Budget management
  • Digital print content creation
  • Taking offline marketing campaigns online

COURSE 3

In this course, we cover effective multi-channel marketing through social media, video, email campaigns, and paid advertising, empowering you to use the AI tools at your disposal to become an efficient, data-driven marketer.

Over two days, we cover:

  • Social media content creation
  • Search engine optimisation (SEO)
  • Website design & management
  • Email marketing
  • Leveraging marketing AI tools & platforms

COURSE 4

This hands-on, up-to-date training will teache you how to navigate the platform, analyse reports, and extract actionable insights to optimise your website and campaigns – all while gaining an industry-recognised GA4 certification.

Over two days, we cover:

  • Creating custom reports & data sets
  • Campaign tracking & management
  • Google Ads integration
  • Managing data collection

COURSE 5

In this course, we equip you with the essential data skills and knowledge to evaluate, analyse and maximise the impact of their marketing campaigns, quantifying the return on investment.

Over one day, we cover:

  • Creating professional marketing reports
  • Implementing long-term marketing strategies
  • Competitor benchmarking
  • Analysing marketing campaign ROI

FACTS & STATS

Our apprenticeships are made with your future employability in mind. We help you build the sought-after digital skills that will improve your overall employability, alongside benefitting your chosen sector and help repair critical industry issues. Don’t believe us? Let’s look at the data 👉🏻

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices recieved a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

51%

Of companies today use at least eight channels to interact with their customers.

72%

Of consumers say they would rather connect with brands and businesses with multichannel marketing.

98%

Of our Marketing apprentices recieved a Pass or higher upon completion of their apprenticeship.

99%

Of our 2021/22 learners confirmed they are in paid employment or further education

Focused,African,Business,Man,In,Headphones,Writing,Notes,In,Notebook

1-2-1 COACHING & SUPPORT

Everything we do is built with our learners in mind. To ensure our learners receive the appropriate level of coaching and overall support, each learner has a designated coach that will support them throughout the entirety of their apprenticeship.

Our approach is designed to empower our learners to achieve their full potential, and we take great pride in offering personalised and comprehensive support. We understand that each individual has unique learning needs, goals, and challenges, and we strive to provide tailored support to help our apprentices succeed in their apprenticeship journey.

Working alongside our coaches, we have a dedicated Safeguarding Team. Their main responsibilities are to keep each of our learners safe and protect them from physical abuse, emotional abuse, domestic abuse, cyberbullying, radicalisation, among other safeguarding concerns, and provide physical and mental health support and advice.

Access our Support Centre
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BALTIC COMMUNITY

We know that apprentices don’t always get the opportunity to network with other apprentices. We wanted to change that! Who better to talk to about your apprenticeship programme than others on the same journey?

All our learners are invited to join our Baltic Community platform, which aims to build a sense of community and camaraderie for our apprentices. We have created a safe space for learners to connect with other like-minded professionals, access support from their peers and coaches, and generally make the most out of their exciting apprenticeship journey!

It is here that our apprentices can access a range of personal and professional development resources, enrol on our tailored training courses, and book Baltic Live events.

Browse Our Other Benefits

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
Wesleyan white

The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.

Annalise McAleer – Digital Marketing Apprentice

Read More

I knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.

Kelly Baber – Digital Marketing Apprentice

Read More