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Core Modules

Each Be-Spoke programme consists of a set of Core Skills Modules. These modules are tailored around the apprenticeship standard’s occupational duties and Knowledge, Skills, & Behaviour, designed to prepare learners for their End-Point Assessment. Because you chose #APPRENTICESHIP# your chosen core modules are...

Discover Data Foundations This introductory course builds confidence in handling business data. Learners will explore the different types of data they encounter, where it comes from, and how it is stored and structured.
Protect Data Quality This course develops the skills needed to keep data accurate, secure, and ethically managed. Learners will identify and fix common data quality issues, anonymise sensitive data, and explore regulatory and ethical responsibilities including GDPR.
Transform Data Learners will gain practical skills in blending and transforming datasets from multiple sources. They’ll practice filtering, querying, and restructuring data using Excel functions and Power Query, while also learning how to validate and check their work.
Explore Data Insights This course takes learners from handling data to uncovering insights. They’ll develop confidence applying basic statistical techniques, auditing datasets for quality, and creating clear, professional visuals using Excel.
Influence with Data This final course equips learners to communicate insights with impact. They will practice tailoring data messages for different audiences, from technical peers to senior leaders, and learn how to collaborate effectively when working with shared datasets.

Data Foundations This module introduces the role of the data analyst and the end-to-end analytics lifecycle. Learners develop foundational skills in understanding, exploring, and interpreting data, while building confidence in using data and Generative AI to answer business questions.
Data Governance & Architecture This module develops learners’ ability to work with data responsibly and effectively within organisational systems. It focuses on governance, data structures, and how data is stored, accessed, and integrated.
Dashboarding & Reporting This module focuses on how analysts communicate insights effectively. Learners develop skills in stakeholder engagement, data visualisation, and storytelling to ensure analysis leads to action.
Advanced Analysis & AI This module develops more advanced analytical thinking and introduces how techniques such as Machine Learning can enhance analytical workflows. Learners explore how to generate deeper insights and improve efficiency using modern tools.

Launch Session: Building Trust with Data This introductory module introduces the programme structure, the role of a data engineer, and the importance of regulatory compliance and governance. Through interactive activities, learners explore key regulations like GDPR, foundational data governance principles, and best practices for ethically managing and safeguarding data.
Designing Data Pipelines This module explores core data engineering concepts, with a focus on designing and optimising ETL, ELT, batch, and streaming pipelines using tools like Azure and GCP. Apprentices gain hands-on experience building scalable, efficient data systems.
Quality Engineering For Scalable Systems This module explores key data quality principles, focusing on issue detection, performance assessment, and assurance. Learners apply AI-driven cleaning, synthetic data, and case studies to ensure accurate, reliable data in complex systems.
Evaluating Data Storage Solutions We equip apprentices to assess, integrate, and maintain scalable data storage solutions. Through hands-on design tasks, they explore cloud, distributed, and legacy systems, creating secure, cost-effective architectures that meet user and compliance needs.
Enhancing Data Projects with GenAI This module strengthens skills for managing data projects across teams, focusing on version control, governance, automation, and clear communication. Learners use Generative AI to prototype solutions and deliver insights in agile, user-focused settings.
Data Product Deployment We teach how to deploy data products across on-premises, cloud, and hybrid setups. Learners gain hands-on experience with CI/CD, scalability, security, and post-deployment monitoring to support continuous improvement and deliver reliable, user-ready solutions.
Data Management With SQL & GenAI This module covers core SQL for data management, focusing on complex queries, transformation, and optimisation. Learners build practical skills through hands-on labs and explore how Generative AI can enhance query writing, data quality, and performance.
Advanced NoSQL & Data Integration This advanced module covers NoSQL technologies – document, key-value, column, and graph databases. Learners apply modelling and optimisation techniques, integrate with traditional systems, and use tools like Kafka, Spark, and Generative AI for schema design and hybrid architecture planning.
Impactful Data Engineering Solutions This module applies core apprenticeship skills in real-world scenarios, covering processing types, legacy integration, deployment, and recovery. Learners build operational resilience, prototype solutions, and document decisions using industry tools and reflective practices.

Decoding the Software Lifecycle This self-study course outlines the key to software development success – equipping learners with a clear understanding of how software is planned, built, and delivered in real-world development environments.
Building High Quality User Interfaces This live, instructor-led course equips learners with the skills to design and build high-quality, accessible user interfaces that align with industry standards and end-user needs.
Programming & Algorithms in Practice This self-study course equips apprentices with confidence in core programming concepts and introduces key technical topics such as algorithms and data structures.
Designing Smart Software Solutions Over two days, learners explore proven design approaches and patterns, learning how to break down complex problems and bugs, structure solutions clearly, communicate decisions with clarity and collaborate effectively on technical design decisions.
Integrating Data & Databases This instructor-led, hands-on course explores relational and non-relational databases, developing learners’ ability to design, query, and integrate databases within software applications.
Testing, Deploying & DevOps This instructor-led, practical course builds apprentices’ ability to test, deploy, and manage software applications effectively. Over two days, learners explore software testing in depth and develop the skills to create and execute test scenarios.
From Brief to Build: Practical Software Project Learners will apply the technical knowledge and development practices gained throughout their apprenticeship to define requirements, make informed design decisions, and build a functional software product.

Multi-Channel Campaign Management In this course, we empower learners to drive impactful and compliant marketing strategies, covering essential marketing theory, planning, and content creation to ensure participants understand the impact of end-to-end campaign efforts.
Customer-Centric Campaigns This course teaches participants to create effective personas, ensuring that customers can be segmented and led through the marketing funnel with targeted campaigns.
Aligning Marketing Efforts with Business Goals In this course, we build practical expertise in campaign management, competitor analysis, and design principles, learning to create and adapt content for online and offline mediums.
Strategic Planning for Maximum ROI This course ensures learners can create and manage multi-channel marketing campaigns across the platforms your customers use daily and make relevant adjustments to meet budget and performance objectives.
Data-Driven Marketing This course equips learners with essential skills in data analysis to ensure they make the most of their data and use it to enhance campaign performance.

Planning & Creating Content Strategies This course equips learners with the essential skills to create compelling, on-brand content while effectively managing budgets, commercial pressures, and compliance with GDPR & copyright laws.
Content Creation: Images, Audio & Video This course teaches employees to use content management systems, enabling them to deliver engaging material across digital platforms efficiently and demonstrates a range of key content creation tools.
Copywriting & SEO Techniques This course equips participants with the skills to create high-quality, accessible written content for various platforms, optimise it for search engines, and tailor tone of voice for maximum impact.
Teamwork for Effective Campaign Collaboration Emphasising teamwork, professionalism, and problem-solving, participants will develop the ability to collaborate seamlessly, uphold high standards, and navigate challenges with creativity and critical thinking.
Campaign Performance & Evaluating Success In this course, we empower participants with the ability to make data-driven decisions, monitor user experience, and present tailored creative content ideas that drive business success.

Business Strategy For MarketersFrom understanding the business landscape to interpreting mission statements and objectives, this course equips marketers with the knowledge to execute meaningful campaigns that drive commercial impact. Learners will uncover how strong marketing strategies reinforce brand identity and drive measurable results, bridging the gap between vision and execution.
Putting Theory Into Practice This two-day course builds a powerful foundation in core marketing theory. Learners will deep-dive into essential frameworks such as the 7Ps, explore positioning and protecting brand reputation, and gain practical skills in both stakeholder and customer relationship management to ensure trust and loyalty.
Marketing Communication Channels Participants will learn to craft channel strategies that maximise reach, resonate with the target audience, and drive measurable outcomes. From social media to print advertising, email marketing to events, participants will gain a clear understanding of the unique strengths, limitations, and strategic purpose of each platform.
Research, Strategy & Customer Behaviour Participants will learn to gather and apply insights that guide product development, portfolio planning, and route-to-market strategy, ensuring every campaign starts with a clear purpose and ends with measurable results.
Executing Successful Campaigns Learners will explore key technologies and systems used in modern marketing, including CRM platforms, analytics tools, and reporting software. Covering everything from stakeholder collaboration and time management to copywriting and data analysis, this course develops the practical skills needed to run multiple campaigns effectively, meet deadlines, manage budgets, and deliver results.
Marketing In Motion This course empowers learners to think strategically and move forward with the confidence, tools, and insight to lead successful campaigns and collaborations by covering key areas such as brand management, CRM, audience insights, market research, compliance, campaign frameworks, and channel selection.

The Role of an IT Technician This course details the exciting role of an IT Technician and teaches the need for IT support processes and procedures. The course focuses on customer service and communication, cultural awareness and diversity, and relevant legislation.
Troubleshooting Tools and Techniques This course covers the principles of root cause problem-solving and fault diagnostics. We teach learners how to use common troubleshooting tools while working safely and in line with policies & procedures.
Working with Client Architecture This course ensures learners are confident working with common client device systems and identifying system hardware components. We prepare learners to install and configure operating systems and provide IT solutions in line with customer requirements.
Upgrading & Maintaining Client ArchitectureIn this course, learners will master upgrading and maintaining client architecture. We teach the fundamentals of disaster recovery plans, system upgrades and updates, IT maintenance, and fault prevention.
Working with Network Architecture This course ensures learners can efficiently and effectively work with network architecture. The 2-day course covers network types, network addressing, and implementing network services.
Cloud & Virtualisation In this course, we teach the principles of cloud and cloud-based services. Our expert coaches cover the principles of server, application, and network virtualisation, alongside how to securely integrate and manage mobile devices using the cloud.

Core Network Foundations This course covers the fundamentals of networking; from theoretical frameworks to practical applications and security considerations. We cover network models (OSI & TCP/IP), addressing systems, switching and routing principles, and the use of network tools.
Communication & Service Management This course prepares learners to step into management roles, building professional skills, service management practices, and advanced technical knowledge. We ensure Network Engineers can effectively prioritise and organise client & stakeholder requests and confidently negotiate service level agreements (SLAs).
Network Solutions and Cloud Concepts In this practical course, we dive into advanced topics like cloud computing and network optimisation strategies to ensure participants can effectively manage modern network environments. We ensure learners can integrate new servers and update systems to minimise downtime and enhance performance and reliability.
Network Maintenance & Troubleshooting This hands-on course is designed to build practical skills in network management, focusing on maintenance strategies, system monitoring, and diagnostic tools. We ensure participants can utilise automated tools and diagnostic techniques, and evaluate new troubleshooting approaches, focusing on maintaining system performance and ensuring security compliance.
Network Security In this course, we explore critical network security topics and provide effective threat mitigation techniques that maintain performance standards while adhering to legal requirements. Participants will gain technical skills and knowledge, to ensure they can confidently safeguard IT assets against the evolving landscape of security threats.
Resilience & Development To ensure your business is prepared for every outcome, we cover critical areas such as business continuity, disaster recovery, and change management. In this course, we ensure apprentices can align their work to your business goals, and teach reflection and feedback techniques to enhance performance and encourage personal and professional growth.
Applying Network Techniques This course builds on the practical experience gained throughout the apprenticeship and ensures that participants feel confident with the practical aspect of their EPA. We ensure that during Assessment Method 1, apprentices can successfully use a network simulation tool to optimise a network and troubleshoot a network issue.

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