Our Level 3 Modern Marketing Professional apprenticeship develops the skills to understand audiences, create compelling content, plan and deliver integrated campaigns, and use data and AI responsibly to improve marketing performance.
View our full Modern Marketing Professional programme outline. Including:
Duration: 12 Months, plus assessment
Customer behaviour, channels and technology are constantly changing. Organisations need marketers who understand their audiences, create effective content and use data to make informed decisions.
The Level 3 Modern Marketing Professional apprenticeship develops practical skills across the complete campaign lifecycle, from customer research, branding, content creation, campaign planning, campaign delivery and performance analysis.
Apprentices build the core skills of research, copywriting, design and analysis themselves, while learning how AI and emerging technologies can enhance creativity, productivity and decision-making without replacing human judgement.
View Full Programme DetailsView our full Modern Marketing Professional programme outline. Including:
Our Modern Marketing Professional programme is ideal for…
✅ New recruits starting their marketing career
✅ Existing employees in entry-level marketing roles
✅ Junior marketers developing their skills and confidence
✅ Employees supporting content, campaigns or marketing communications
No advanced marketing, data or technical experience is required. Learners build a broad foundation across customer insight, content creation, campaign planning, marketing technology and performance analysis.
We recognise that every learner’s role, experience and learning needs will differ. Our specialist marketing coaches provide personalised support, with workplace projects tailored to the apprentice’s sector, department and responsibilities.
Employ an Apprentice Guide
Download our full guide. Including:
Learners on this programme gain exclusive access to the Chartered Institute of Marketing’s Marketing Club throughout their apprenticeship.
Through expert-led webinars, practical guides, templates and current industry insight, learners can build on their apprenticeship training and explore ideas to apply in their role. Leaners can access career advice, and information about future CIM qualifications.
For employers, this means having employees who keep up with marketing trends, bring fresh thinking to everyday activity and draw on useful resources to support their work, while taking greater ownership of their professional development.
At Baltic, we believe AI isn’t optional – it’s an essential workplace skill. That’s why every apprentice, regardless of role or programme, completes embedded AI training as part of their apprenticeship.
Our AI training is designed to build practical AI literacy and advanced prompt engineering skills, empowering learners to use generative AI tools confidently, ethically, and effectively in real workplace scenarios. From day one, apprentices apply AI to everyday tasks, boosting efficiency, productivity, and decision-making across any function.
By the end of their apprenticeship programme, learners don’t just understand AI – they know how to use it responsibly to solve real business challenges, drive innovation, and add value. For employers, this means a future-ready workforce, and for learners, a competitive edge in any role.
Manage an Apprentice Guide
Download our full guide. Including:
There are a range of government funding and local authority grant schemes available to help you recruit apprentices or invest in your team’s professional development.
Employers with an annual salary bill over £3 million pay into the Apprenticeship Levy, which can be used to cover apprenticeship training and assessment costs.
For SMEs and microbusinesses that do not pay into the Apprenticeship Levy, the Government will fund 100% of apprenticeship training and assessment costs for apprentices aged 16–24. For apprentices aged 25 and over, the Government will fund 95%, with employers contributing the remaining 5%.
If you’ve exhausted your available levy funds, the Government will fully fund training for apprentices aged 16–24. For apprentices aged 25 and over, employers contribute 25%, with the Government funding the remaining 75%.
Explore your Funding OptionsUnderstanding customers, markets and organisational objectives is the foundation of effective marketing. This course gives learners the core knowledge needed to make informed decisions and produce relevant, responsible and audience-focused marketing activity.
Over two days, learners will:
Strong marketing relies on compelling content and a consistent brand. This course develops learners’ practical skills in copywriting, storytelling, design and content planning, helping them create effective communications across different formats and channels.
Over two days, learners will:
Effective campaigns connect business objectives with the needs of the customer. This course teaches learners how to create structured multi-channel campaign plans using customer journeys, segmentation and targeting to guide their decisions.
Over two days, learners will:
Successful campaigns require efficient delivery as well as strong ideas. This course develops the practical skills learners need to coordinate marketing activity, manage workflows and use marketing technology and AI responsibly.
Over two days, learners will:
Data and customer insight helps marketers understand marketing performance and identify opportunities for improvement. This course equips learners with the skills to analyse customer and campaign data, evaluate performance and make evidence-based recommendations.
Over two days, learners will:
Be-Spoke ensures your training aligns perfectly with business strategies, industry demands, and core values, creating a more effective and tailored development pathway for your apprentices.
The platform gives you the tools to easily create apprenticeship programmes that are fully aligned with your industry-specific requirements. With our innovative approach, you’re not just selecting an apprenticeship but curating an entirely bespoke roadmap to success.
Create Your Be-Spoke ApprenticeshipOn average, Email Marketing has the best average return on investment at a huge 36:1.
Well-trained marketing professionals are better equipped to plan, execute, and optimise marketing campaigns.
Consumer behaviour is constantly changing – training ensures you can stay ahead of trends.
Skilled marketers contribute to the development of more impactful and consistent branding.
Employees exposed to the latest trends and technologies are more likely to bring fresh ideas to the table.
Investing in your team’s marketing skills ensures they stay ahead of emerging technologies.
Complete the form and a member of our team will be in touch in the next 48 hours.
We help our apprentices build sought-after digital skills. We nurture the skills and behaviours that will directly benefit your company and strengthen your business’s overall skillset, and that will more generally benefit your sector and help repair critical industry issues. Don’t believe us? Let’s look at the data 👉🏻
Of companies today use at least eight channels to interact with their customers.
Of consumers say they would rather connect with brands and businesses with multichannel marketing.
Of our Marketing apprentices received a Pass or higher upon completion of their apprenticeship.
Of our 2021/22 learners confirmed they are in paid employment or further education
At Baltic Apprenticeships, we believe that apprenticeships are the most powerful tool in the world when it comes to skills development.
We’ve been delivering apprenticeships across England since 2007, and we were the first training provider to offer a completely digital approach to apprenticeship training.
Although we’re advocates of technology, we know that teaching life-changing skills needs a human touch. At Baltic, everything we do is built on a foundation of complete care.
Learn More About UsI knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.
Kelly Baber – Digital Marketing Apprentice
Read MoreThe application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.
Annalise McAleer – Digital Marketing Apprentice
Read MoreOur apprenticeship programmes range from 12 – 24 months and lead to a nationally recognised qualification; designed to build deep expertise and create sustainable talent pipelines.
Our Level 3 AI Enablement programme enables learners to use AI confidently, reducing manual work, and improving how systems are used across the business.
Our Level 3 Data & Business Insights apprenticeship builds the skills needed to unlock data capabilities and spark digital transformation. By the end of this course, apprentices will have the confidence to make data-driven decisions.
Our Level 3 IT Support apprenticeship creates expert IT Technicians with exceptional problem-solving skills. Apprentices will learn to optimise systems, configure devices, and provide outstanding customer service.
Our Level 3 Modern Marketing Professional apprenticeship develops the skills to understand audiences, create compelling content, plan and deliver integrated campaigns, and use data and AI responsibly to improve marketing performance.
Our Level 4 AI & Digital Transformation programme develops internal leaders who can embed data-driven decision-making, support technology adoption, and build confidence with automation and AI tools.
Our Level 4 AI for Business Automation programme enables learners to identify automation opportunities, implement AI solutions confidently, and deliver measurable business value across the organisation.
Our Level 4 Sustainability for Business Impact apprenticeship is designed for Sustainability Managers and Business Leaders, providing an ROI-focused training solution to embed sustainable practices into operations that deliver immediate business impact.
Our Level 4 Data Analyst apprenticeship develops professionals who can turn organisational data into clear, actionable insight, empowering learners to move beyond reporting to support smarter, data-driven decisions.
Our Level 4 Infrastructure and Security Engineer apprenticeship develops the skills to design, maintain, secure, and optimise modern network infrastructure across cloud, hybrid, and on-premise environments, helping organisations support resilient digital operations.
Our Level 4 Marketing Executive apprenticeship equips marketers with a deeper understanding of marketing approaches and strategy. We teach people how to plan and execute tactical and targeted marketing activities that lead to conversions.
Our Level 4 Software Developer apprenticeship is the solution for people looking for the next step in their software career. Building on existing knowledge, we teach advanced project management skills & development practices, creating future leaders.
Our Level 5 Data Engineer apprenticeship develops strategic, business-minded engineers. Participants gain hands-on experience with data products, platforms, data pipelines, and AI-enabled engineering – aligning technical solutions with broader organisational goals.
Duration: 12 months, plus assessment
As a Modern Marketing Professional apprentice, you’ll work alongside your marketing team to support the planning, creation, delivery and evaluation of campaigns across digital and offline channels.
Depending on your role, you could research customers, write copy, create visual content, help coordinate campaigns and report on performance. You’ll learn how these activities connect, from understanding an audience to reviewing the results.
Throughout the programme, you’ll develop practical skills in customer insight, branding, copywriting, design, campaign planning and data analysis. You’ll also explore how marketing technology and AI can support your work, while building your own creativity, judgement and analytical skills.
View VacanciesOur Modern Marketing Professional programme is designed for aspiring marketers and employees in entry-level marketing roles who want to build practical skills while gaining workplace experience.
This apprenticeship programme is ideal for…
✅ People starting their marketing career
✅ Existing employees developing their marketing skills
✅ People interested in content, creativity and customer behaviour
✅ Junior marketers building confidence across campaigns, technology and data
No advanced marketing, data or technical experience is required. Typical roles include Marketing Assistant, Content Executive, Campaign Executive, Digital Marketing Executive, Marketing Coordinator and Communications Assistant.
Throughout your apprenticeship, you’ll have exclusive access to the Chartered Institute of Marketing’s Marketing Club, giving you more ways to explore marketing and build on your training.
CIM’s expert-led webinars, practical guides, templates and current industry insight will help you deepen your understanding, keep up with marketing trends and discover ideas to apply in your everyday work.
You can also connect with other marketing students and professionals, explore career advice and learn about future CIM qualifications to help you plan your next steps.
At Baltic, we believe AI isn’t optional – it’s an essential workplace skill. That’s why every apprentice, regardless of role or programme, completes embedded AI training as part of their apprenticeship.
Our AI training is designed to build practical AI literacy and advanced prompt engineering skills, empowering learners to use generative AI tools confidently, ethically, and effectively in real workplace scenarios. From day one, apprentices apply AI to everyday tasks, boosting efficiency, productivity, and decision-making across any function.
By the end of their apprenticeship programme, learners don’t just understand AI – they know how to use it responsibly to solve real business challenges, drive innovation, and add value. For employers, this means a future-ready workforce, and for learners, a competitive edge in any role.
Understanding customers, markets and organisational objectives is the foundation of effective marketing. This course gives learners the core knowledge needed to make informed decisions and produce relevant, responsible and audience-focused marketing activity.
Over two days, learners will:
Strong marketing relies on compelling content and a consistent brand. This course develops learners’ practical skills in copywriting, storytelling, design and content planning, helping them create effective communications across different formats and channels.
Over two days, learners will:
Effective campaigns connect business objectives with the needs of the customer. This course teaches learners how to create structured multi-channel campaign plans using customer journeys, segmentation and targeting to guide their decisions.
Over two days, learners will:
Successful campaigns require efficient delivery as well as strong ideas. This course develops the practical skills learners need to coordinate marketing activity, manage workflows and use marketing technology and AI responsibly.
Over two days, learners will:
Data and customer insight helps marketers understand marketing performance and identify opportunities for improvement. This course equips learners with the skills to analyse customer and campaign data, evaluate performance and make evidence-based recommendations.
Over two days, learners will:
Our apprenticeships are made with your future employability in mind. We help you build the sought-after digital skills that will improve your overall employability, alongside benefitting your chosen sector and help repair critical industry issues. Don’t believe us? Let’s look at the data 👉🏻
Of companies today use at least eight channels to interact with their customers.
Of consumers say they would rather connect with brands and businesses with multichannel marketing.
Of our Marketing apprentices received a Pass or higher upon completion of their apprenticeship.
Of our 2021/22 learners confirmed they are in paid employment or further education
Everything we do is built with our learners in mind. To ensure our learners receive the appropriate level of coaching and overall support, each learner has a designated coach that will support them throughout the entirety of their apprenticeship.
Our approach is designed to empower our learners to achieve their full potential, and we take great pride in offering personalised and comprehensive support. We understand that each individual has unique learning needs, goals, and challenges, and we strive to provide tailored support to help our apprentices succeed in their apprenticeship journey.
Working alongside our coaches, we have a dedicated Safeguarding Team. Their main responsibilities are to keep each of our learners safe and protect them from physical abuse, emotional abuse, domestic abuse, cyberbullying, radicalisation, among other safeguarding concerns, and provide physical and mental health support and advice.
Access our Support Centre
The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.
Annalise McAleer – Digital Marketing Apprentice
Read MoreI knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.
Kelly Baber – Digital Marketing Apprentice
Read More