CONTENT CREATOR APPRENTICESHIP

Our Level 3 Content Creator apprenticeship transforms creative flair into marketing skills. We empower people to produce high-quality content that maximises audience engagement on modern marketing channels.

Programme Outline

LEVEL 3 CONTENT CREATOR APPRENTICESHIP

This guide outlines everything you need to know about our Level 3 Content Creator apprenticeship programme, including:

  • Role Overview
  • Training Components
  • Technical Training
  • Career Journey Timeline
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

Employer

I’m looking to train future digital talent

Apprentice

I’m looking to develop digital skills

Level 3 Content Creator apprenticeship

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The Value

Duration: 12 Months and up to 3 Months End Point Assessment.

Invest in creative talent who will bring your brand story to life. Every business has an online presence, but user behaviour is changing, and content marketing methods are evolving faster than ever before.

An apprentice Content Creator can inject creativity into your brand and help you modernise your marketing strategy through video, visual, written & audio content that’s reactive to the latest marketing trends.

Our practical apprenticeship training covers a range of marketing tools and social platforms, empowering apprentices with the creative freedom to produce high-quality content that maximises audience engagement on modern marketing channels such as Tik Tok & Instagram.

Download Employer Guide

Programme Outline

LEVEL 3 CONTENT CREATOR APPRENTICESHIP

This guide outlines everything you need to know about our Level 3 Content Creator apprenticeship programme, including:

  • Role Overview
  • Training Components
  • Technical Training
  • Career Journey Timeline
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Who’s It For?

Our Level 3 Content Creator apprenticeship isn’t just for career starters; our programme can act as a powerful professional development route for those already working within the industry.

Whether your business is looking to recruit and train new marketing talent or upskill your current marketing team as part of their professional development plan, our Level 3 Content Creator apprenticeship offers a dynamic and inclusive learning pathway for individuals at various stages of their careers.

We adopt a learner-focused approach; we know each learner will come with different levels of existing industry knowledge, learning styles, and learning preferences. That’s why all our programmes are flexible, to ensure we can work with you and your apprentice to build the skills relevant to your business.

Download Employ an Apprentice Guide

Employer Resource

GUIDE TO EMPLOYING AN APPRENTICE

This guide outlines everything you need to know about employing an apprentice. In this guide, we cover:

  • An Introduction to Apprenticeships
  • The Benefits of Hiring an Apprentice
  • The Costs of Hiring an Apprentice
  • Apprentice Wage Recommendations
  • Choosing an Apprenticeship Standard
  • Choosing a Training Provider
  • Creating the Job Description
  • Advertising Your Apprenticeship Vacancy
  • Apprenticeship Interview Tips
  • Choosing the Right Candidate
  • Next Steps & Checklist
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Introduction to AI

We’re committed to building sought-after critical AI skills and preparing our learners for the new digital economy, so all our apprentices are enrolled on our Introduction to AI course.

The most notable barrier for businesses looking to introduce AI into daily operations is a lack of internal AI skills, with a quarter of organisations reporting that they struggle to find employees with the necessary skills to implement and manage AI technologies.

Our interactive 3-part course provides our learners with a comprehensive overview of AI; understanding its origins, categories, and capabilities. Learners will understand use cases for AI models, and be able to successfully implement appropriate models into their role while following relevant ethical regulations.

Download Manage an Apprentice Guide

Employer Resource

GUIDE TO MANAGING AN APPRENTICE

This guide outlines everything you need to know about managing an apprentice. In this guide, we cover:

  • Onboarding your Apprentice
  • Apprentice Employment Rights
  • Setting Goals & Objectives for an Apprentice
  • The Role of a Workplace Mentor
  • Collaborating with your Training Provider
  • Off the Job Hours
  • Review Calls & Why They Are Important
  • What Happens After the Apprenticeship
  • By downloading this resource, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Apprenticeship Funding

There is a range of government funding and local authority grant schemes available, which are designed to help you train the next wave of talent or invest in your team’s professional development.

Large organisations with an annual salary bill over £3 million are required to contribute to the Apprenticeship Levy. The Apprenticeship Levy is a dedicated apprenticeship fund, which employers can use to cover the costs of apprenticeship training and assessment.

For SMEs & Microbusinesses that do not pay into the Apprenticeship Levy, the Government will fund 100% of apprenticeship training and assessment costs for apprentices aged 16 – 21 and 95% for apprentices aged 22 and over.

Explore your Funding Options

TECHNICAL TRAINING

The technical training component of our Level 3 Content Creator apprenticeship is split into five practice-led courses. Each practice-led course is then delivered across one or two days.

COURSE 1

Strategic content helps you enhance brand authority and achieve business goals, so we teach participants to strategically plan, produce, and deliver high-quality content that resonates with your target audience. This course equips learners with the essential skills to create compelling, on-brand content while effectively managing budgets, commercial pressures, and compliance with GDPR & copyright laws.

Over two days, learners will:

  • Understand the importance of following brand values and how they shape the content creation process to ensure content aligns with company guidelines.
  • Develop strategies to maintain content quality while meeting tight deadlines and changing customer needs.
  • Interpret data and apply insights to effectively plan, execute, and optimise campaigns, ensuring targeted outcomes and measurable success.

COURSE 2

High-quality content connects brands with their target audience and enhances engagement. This course teaches employees to use content management systems like WordPress and HubSpot, alongside key tools like Adobe Creative Cloud, Canva, MailChimp, and Google Analytics. Participants will create engaging visuals, high-quality audio, and short-form videos, ensuring content is effectively managed and optimised for marketing success.

Over two days, learners will:

  • Learn to create, edit, and optimise content specifically for social media platforms, such as TikTok, Instagram, YouTube, and X.
  • Use industry-standard tools and content management systems to organise, structure, and label content effectively and securely.
  • Gain skills in identifying, sourcing, and curating high-quality content from reliable sources to enhance the effectiveness and credibility of your campaigns.

COURSE 3

Increasing visibility on search engines is key to converting customers, but to do that you must produce compelling copy that drives engagement. This course equips participants with the skills to create high-quality, accessible written content for various platforms, optimise it for search engines, and tailor tone of voice for maximum impact.

Over two days, learners will:

  • Learn SEO techniques & best practices to ensure web copy and web pages are optimised to rank on search engines.
  • Gain experience in creating different styles of writing to a high standard, which is tailored to the type of content, channel, and platform required.
  • Be able to use a suitable tone of voice for content marketing activities, and effectively adapt tone of voice for different online channels and platforms.

COURSE 4

This course empowers participants to build strong relationships, manage campaigns effectively, and engage audiences through strategic communication. Emphasising teamwork, professionalism, and problem-solving, participants will develop the ability to collaborate seamlessly, uphold high standards, and navigate challenges with creativity and critical thinking.

Over two days, learners will:

  • Develop strategies for audience engagement, using different methods such as visual content, storytelling, and asking questions.
  • Understand the importance of working effectively in a team, ensuring a cooperative and supportive environment.
  • Develop the ability to spot potential risks in campaigns and learn how to adapt strategies to overcome obstacles and take advantage of new opportunities.

COURSE 5

Evaluate the success of your marketing efforts and gain valuable insights into what strategies are effective and which ones need improvement. In this course, we empower participants with the ability to make data-driven decisions, monitor user experience, and present tailored creative content ideas that drive business success. Learners will gain expertise in evaluating SMART objectives, KPIs, and campaign success using web and social media analytics tools.

Over two days, learners will:

  • Gain skills in analysing results and identifying areas for improvement in future campaigns.
  • Utilise web and social media analytical tools, such as Google Analytics, to track campaign performance and user engagement.
  • Master techniques for understanding and segmenting audiences using data, allowing for targeted and personalised content.
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BE-SPOKE APPRENTICESHIPS

Be-Spoke ensures your training aligns perfectly with business strategies, industry demands, and core values, creating a more effective and tailored development pathway for your apprentices.

The platform gives you the tools to easily create apprenticeship programmes that are fully aligned with your industry-specific requirements. Each Be-Spoke apprenticeship is made up of 4 key features: Core Modules, Essential Modules, Expert Modules, and Be-Spoke Modules.

With our innovative approach, you’re not just selecting an apprenticeship but curating an entirely bespoke roadmap to success.

Create Your Be-Spoke Apprenticeship

LET’S GET STARTED

Complete the form and a member of our team will be in touch in the next 48 hours.

  • By submitting this form, you are consenting to opt-in to receive marketing communications from us. You may unsubscribe from our communications at any time. For more information on how we store your data, view our Privacy Policy.

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Introduction to AI

By integrating AI into our curriculum, we are not only preparing apprentices for the demands of today’s digital economy but we are also shaping them into future leaders who can harness the transformative power of AI responsibly and ethically.

AI adoption is set to reshape industries and revolutionise business operations; transforming business structures and customer interactions as we know it. From automation, analysis, and advanced personalisation, AI has the potential to save you thousands while reducing errors and boosting efficiency.

Learn More

FACTS & STATISTICS

We help our apprentices build sought-after digital skills. We nurture the skills and behaviours that will directly benefit your company and strengthen your business’s overall skillset, and that will more generally benefit your sector and help repair critical industry issues. Don’t believe us? Let’s look at the data.

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices received a Pass or higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices received a Pass or higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
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ABOUT BALTIC APPRENTICESHIPS

At Baltic Apprenticeships, we believe that apprenticeships are the most powerful tool in the world when it comes to skills development.

We’ve been delivering apprenticeships across England since 2007, and we were the first training provider to offer a completely digital approach to apprenticeship training.

Although we’re advocates of technology, we know that teaching life-changing skills needs a human touch. At Baltic, everything we do is built on a foundation of complete care.

Learn More About Us

The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.

Annalise McAleer – Digital Marketing Apprentice

Read More

I knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.

Kelly Baber – Digital Marketing Apprentice

Read More

APPRENTICESHIP PROGRAMMES

Level 3 Content Creator apprenticeship

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Role Overview

Duration: 12 Months and up to 3 Months End Point Assessment.

As a Content Creator apprentice, you will work to a marketing brief. You will assist with the creation and distribution of creative content for various digital channels, such as social media platforms, podcasts, and blogs, that aim to boost audience engagement.

Generally, your role will consist of conducting important market research and developing creative ideas, but the exciting part is that no two days are the same, as this can take shape through a range of mediums, from copywriting, to creating graphics, to editing videos.

Throughout your time as a Content Creator apprentice, you will develop crucial content marketing skills, such as the ability to create engaging content for your target audience on TikTok and Instagram, analyse important metrics using Google Analytics 4, and create powerful graphics and video using Adobe Creative Cloud.

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Salary Expectations

We are proud members of the Decent Wage Pledge and advocate for higher wages for our apprentices. The minimum salary we ask our employers to pay their apprentices is £13,000 though many of our employers pay their apprentices more than this!

Your salary as a Content Creator apprentice will vary dependent on your location, company size, and industry. The average salary for a Content Creator apprentice is between £15,000 to £20,000 per year. This salary amount will increase with experience; apprentices who complete their training and obtain a permanent position can expect a salary increase!

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Professional Development

Our Level 3 Content Creator apprenticeship isn’t just for career starters; our programme can act as a powerful professional development route for those already working within the industry. If you currently work in marketing and you want to develop your digital skills, you can enrol on this apprenticeship programme through your current employer.

Enrolling on a professional development apprenticeship is guaranteed to provide you with new progression opportunities and help advance your career. Our Level 3 Content Creator apprenticeship will advance your content marketing skills, broaden your industry knowledge, and ensure you stay up-to-date with industry best practices. Our curriculum will support your current role and provide you with an essential understanding of content marketing.

Learn more about Professional Development

TECHNICAL TRAINING

The technical training component of our Level 3 Content Creator apprenticeship is split into five practice-led courses. Each practice-led course is then delivered across one or two days.

COURSE 1

Strategic content helps you enhance brand authority and achieve business goals, so we teach participants to strategically plan, produce, and deliver high-quality content that resonates with your target audience. This course equips learners with the essential skills to create compelling, on-brand content while effectively managing budgets, commercial pressures, and compliance with GDPR & copyright laws.

Over two days, learners will:

  • Understand the importance of following brand values and how they shape the content creation process to ensure content aligns with company guidelines.
  • Develop strategies to maintain content quality while meeting tight deadlines and changing customer needs.
  • Interpret data and apply insights to effectively plan, execute, and optimise campaigns, ensuring targeted outcomes and measurable success.

COURSE 2

High-quality content connects brands with their target audience and enhances engagement. This course teaches employees to use content management systems like WordPress and HubSpot, alongside key tools like Adobe Creative Cloud, Canva, MailChimp, and Google Analytics. Participants will create engaging visuals, high-quality audio, and short-form videos, ensuring content is effectively managed and optimised for marketing success.

Over two days, learners will:

  • Learn to create, edit, and optimise content specifically for social media platforms, such as TikTok, Instagram, YouTube, and X.
  • Use industry-standard tools and content management systems to organise, structure, and label content effectively and securely.
  • Gain skills in identifying, sourcing, and curating high-quality content from reliable sources to enhance the effectiveness and credibility of your campaigns.

COURSE 3

Increasing visibility on search engines is key to converting customers, but to do that you must produce compelling copy that drives engagement. This course equips participants with the skills to create high-quality, accessible written content for various platforms, optimise it for search engines, and tailor tone of voice for maximum impact.

Over two days, learners will:

  • Learn SEO techniques & best practices to ensure web copy and web pages are optimised to rank on search engines.
  • Gain experience in creating different styles of writing to a high standard, which is tailored to the type of content, channel, and platform required.
  • Be able to use a suitable tone of voice for content marketing activities, and effectively adapt tone of voice for different online channels and platforms.

COURSE 4

This course empowers participants to build strong relationships, manage campaigns effectively, and engage audiences through strategic communication. Emphasising teamwork, professionalism, and problem-solving, participants will develop the ability to collaborate seamlessly, uphold high standards, and navigate challenges with creativity and critical thinking.

Over two days, learners will:

  • Develop strategies for audience engagement, using different methods such as visual content, storytelling, and asking questions.
  • Understand the importance of working effectively in a team, ensuring a cooperative and supportive environment.
  • Develop the ability to spot potential risks in campaigns and learn how to adapt strategies to overcome obstacles and take advantage of new opportunities.

COURSE 5

Evaluate the success of your marketing efforts and gain valuable insights into what strategies are effective and which ones need improvement. In this course, we empower participants with the ability to make data-driven decisions, monitor user experience, and present tailored creative content ideas that drive business success. Learners will gain expertise in evaluating SMART objectives, KPIs, and campaign success using web and social media analytics tools.

Over two days, learners will:

  • Gain skills in analysing results and identifying areas for improvement in future campaigns.
  • Utilise web and social media analytical tools, such as Google Analytics, to track campaign performance and user engagement.
  • Master techniques for understanding and segmenting audiences using data, allowing for targeted and personalised content.

FACTS & STATISTICS

Our apprenticeships are made with your future employability in mind. We help you build the sought-after digital skills that will improve your overall employability, alongside benefitting your chosen sector and helping repair critical industry issues. Don’t believe us? Let’s look at the data.

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices received a Pass or higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

57%

Of participants of a recent HubSpot survey disliked traditional advertisement before a video

71%

Of B2B buyers said that they consume a business’s blog content before making a purchase with them

98%

Of our marketing apprentices received a Pass or higher upon completion of their apprenticeship

99%

Of our 2021/2022 learners confirmed they are in paid employment or further education

Focused,African,Business,Man,In,Headphones,Writing,Notes,In,Notebook

1-2-1 Coaching & Support

Everything we do is built with our learners in mind. To ensure our learners receive the appropriate level of coaching and overall support, each learner has a designated coach that will support them throughout the entirety of their apprenticeship.

Our approach is designed to empower our learners to achieve their full potential, and we take great pride in offering personalised and comprehensive support. We understand that each individual has unique learning needs, goals, and challenges, and we strive to provide tailored support to help our apprentices succeed in their apprenticeship journey.

Working alongside our coaches, we have a dedicated Safeguarding Team. Their main responsibilities are to keep each of our learners safe and protect them from physical abuse, emotional abuse, domestic abuse, cyberbullying, radicalisation, among other safeguarding concerns, and provide physical and mental health support and advice.

Access our Support Centre
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Baltic Community

We know that apprentices don’t always get the opportunity to network with other apprentices. We wanted to change that! Who better to talk to about your apprenticeship programme than others on the same journey?

All our learners are invited to join our Baltic Community platform, which aims to build a sense of community and camaraderie for our apprentices. We have created a safe space for learners to connect with other like-minded professionals, access support from their peers and coaches, and generally make the most out of their exciting apprenticeship journey!

It is here that our apprentices can access a range of personal and professional development resources, enrol on our tailored training courses, and book Baltic Live events.

Browse Our Other Benefits

WE’RE PROUD TO PARTNER WITH

EQUIFAX logo
ASDA
SERCO
LEEDS UNITED
AVIVA
HOTEL CHOCOLAT
WATCHES OF SWITZERLAND
ANCHOR
BALFOUR BEATTY
TRAVIS PERKINS
COOPER PARRY
Wesleyan white

The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.

Annalise McAleer – Digital Marketing Apprentice

Read More

I knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.

Kelly Baber – Digital Marketing Apprentice

Read More

READY TO KICKSTART YOUR DREAM CAREER?

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