Content Apprenticeship

Pontefract Academies Trust is on the lookout for a passionate and imaginative individual to join their team as a Content Apprenticeship – a unique chance to turn creativity into a powerful career.

This is the perfect opportunity for someone who lives and breathes creativity – someone who sees stories in everyday moments and knows how to bring them to life through video, social media, and digital content. Whether it's crafting compelling visuals, scripting punchy narratives, or building an online buzz, this role offers the chance to shape the digital voice of a forward-thinking Trust that’s transforming lives through education.

Working across a family of nine thriving schools, the successful applicant will join a team driven by the Trust’s values of “Pupils come first,” “Achievement without excuses,” and “Stronger as one.” They’ll be part of a high-performing, supportive environment where bold ideas are welcomed, talent is nurtured, and innovation is part of everyday life.

In this role, you’ll work towards your Level 3 Content Creator qualification delivered by our expert training team at Baltic Apprenticeships.

A Typical Day in the Job:

• Research and gather ideas to support the planning and development of content.
• Assist in creating engaging content for use on social media, Intranet and website.
• Plan and schedule posts across their social media platforms (X and LinkedIn)
• Assist in creating a social calendar for the Trust and Trust schools.
• Generate idea and create engaging, relevant content for their staff intranet (employee hub) to support internal communications.
• Support the Marketing and Communications Manager with planning and delivery of Marketing campaigns and initiatives.
• Support the capture of content at school and Trust events, including taking photos, video and sourcing student/staff testimonials.

Full training and support will be provided by your workplace mentor and from the Baltic team.

Salary, Hours & Benefits:

• £14,526 per annum.
• Monday to Thursday, 8am-4pm, Friday 8am-3:30pm.
• 26 days annual leave plus Bank Holidays.
• 3 development days – days with self directed time away from the workplace to recharge and reflect.
• Generous employer pension – West Yorkshire Pension Fund.
• Fantastic family friendly policies with a focus on employee work/life balance.
• Cycle to work scheme.
• Blue light card.
• Discounted gym membership.
• Employee wellbeing program (including physiotherapy, personal and professional concerns on legal, health, finance, wellbeing and other matters).
• Headspace for Educators.
• Free flu vaccinations.

Desired Qualities, Skills and Knowledge:

• Strong IT Skills.
• Strong written and verbal communication skills.
• Basic understanding of social media platforms and digital content trends.
• Good attention to detail.
• Ability to handle sensitive information confidentially.
• Excellent communication and interpersonal skills.
• Willingness to learn and develop within the Marketing field.
• Interest in digital media and marketing.
• Grade 5 in GCSE Maths and Grade 5 in GCSE English.

Your Training with Baltic:

This apprenticeship provides the skills, qualification and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective Content Creator.

Next Steps:

To apply, please submit your CV and a cover letter explaining your interest in the role and what you hope to gain from an apprenticeship with Pontefract Academies Trust. If your application is then successful, one of our recruitment consultants will be in touch to discuss your application further

Eligibility Criteria:

You must have the right to work in the UK, and valid residency status to apply for this apprenticeship. 

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