Digital Marketing Apprenticeship

Are you passionate about digital marketing, curious about the latest AI tools, and eager to kick-start your career in a fast-growing business? If so, we'd love to hear from you.

At Bower Group, we're one of the UK's most established and recognised financial advice businesses, helping customers across the country make informed decisions about their financial future. Founded in 2006, we've grown into a trusted national brand with a customer-first approach, combining expert advice with innovation to deliver outstanding service. Our culture is built around continuous improvement, collaboration, and embracing new technologies that help us stay ahead in an evolving digital world.

We're looking for an enthusiastic and motivated Digital Marketing Apprentice who is eager to learn, keen to develop new skills, and excited by the opportunities that AI and digital marketing can bring to modern businesses. Whether you've already experimented with social media, content creation, AI tools, or digital campaigns, or you're simply passionate about the industry and ready to learn, this could be the perfect opportunity for you.

You'll join a supportive and experienced marketing team who are committed to helping you succeed. From day one, you'll work alongside knowledgeable professionals who will provide guidance, encouragement, and hands-on experience across a range of digital marketing activities. Alongside your day-to-day role, you'll complete a Digital Marketing Apprenticeship with Baltic Apprenticeships. Your training will be delivered in dedicated two-day learning blocks approximately every 4–6 weeks, giving you the opportunity to build your knowledge, develop industry-recognised skills, and apply your learning directly within the business as you progress towards your qualification.

In this role, you’ll work towards your Level 3 Multi-Channel Marketer qualification, delivered by our expert training team at Baltic Apprenticeships.

A Typical Day in the Job:

• Planning, building, and optimising paid search campaigns across Google Ads and Microsoft Ads, including keyword research, ad copywriting, bid management, and budget pacing.
• Publishing, updating, and maintaining content across the Bower Home Finance and Bower Wealth websites using WordPress, ensuring content is accurate, SEO-optimised, and aligned with brand guidelines.
• Monitoring and reporting on campaign performance using Google Analytics, Google Search Console, SEMrush, and Surfer AI, interpreting data to identify trends, opportunities, and areas for improvement.
• Designing and producing digital and print marketing materials such as social media graphics and direct mail pieces using Canva and Adobe Creative Suite, ensuring consistency with brand identity.
• Supporting multi-channel marketing activity across paid search, organic search, social media, email, and direct mail, contributing to campaign planning and execution under the direction of the Head of Digital Marketing.

Full training and support will be provided by your workplace mentor and from the team at Baltic Apprenticeships.

Desired Qualities, Skills and Knowledge

• Passionate about digital marketing and eager to develop a career in the industry.
• Excellent written and verbal communication skills.
• Good attention to detail and commitment to producing high-quality work.
• Someone with a keen interest in AI.
• Grade 5 in GCSE Maths and Grade 4 in GCSE English.

Salary, Hours & Benefits:

• £17,000 per annum.
• 9am-5.30pm Monday to Thursdays, 9am-5pm on Fridays.
• 23 days annual leave and bank holidays.
• Social Events.
• Christmas Party.
• Staff Discounts.

This apprenticeship programme will provide you with everything you need to launch and develop your career in digital marketing. Afterwards, we’ll support you to take the next steps, including further training and progression onto a Level 4 qualification.

Your Training with Baltic Apprenticeships

This Level 3 apprenticeship provides the skills, qualification and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective digital marketer. 

With our expert online training and one-to-one support, you’ll channel your creativity and learn to create, implement, and analyse successful campaigns as part of a professional marketing team. 

To apply, please submit your CV and a cover letter explaining your interest in the role and what you hope to gain from an apprenticeship with [Company Name]. If your application is then successful, one of our recruitment consultants will be in touch to discuss your application further.

Eligibility Criteria

You must have the right to work in the UK, and valid residency status to apply for this apprenticeship. 

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