Our Level 4 Marketing Executive apprenticeship equips marketers with a deeper understanding of marketing approaches and strategy. We teach people how to plan and execute tactical and targeted marketing activities that lead to conversions.
Download our full Marketing Executive programme outline. Including:
Duration: 12 Months and up to 5 Months End Point Assessment.
Marketing teams can play a vital role in every business; building brand awareness, driving web traffic, creating qualified leads, engaging with customers, extracting insights, and ultimately generating revenue.
In this ever-evolving industry, professional development is the key to creating and retaining marketing professionals who get results. Our Level 4 Marketing Executive apprenticeship creates expert marketers with advanced skills and strategic insight.
This engaging course is designed around Apprenticeship Standards set by industry leaders and meets the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing.
Download Programme Outline
Download our full Marketing Executive programme outline. Including:
Our Level 4 Marketing Executive apprenticeship isn’t just for career starters; our programme can act as a powerful professional development route for those already working within the industry.
Whether your business is looking to recruit and train new marketing talent or upskill your current marketing team as part of their professional development plan, our Level 4 Marketing Executive apprenticeship offers a dynamic and inclusive learning pathway for individuals at various stages of their careers.
We adopt a learner-focused approach; we know each learner will come with different levels of existing industry knowledge, learning styles, and learning preferences. That’s why all our programmes are flexible, to ensure we can work with you and your apprentice to build the skills relevant to your business.
Employ an Apprentice Guide
Download our full guide. Including:
At Baltic, we believe AI isn’t optional – it’s an essential workplace skill. That’s why every apprentice, regardless of role or programme, completes our AI Accelerator as part of their apprenticeship.
Designed to build practical AI literacy and advanced prompt engineering skills, the AI Accelerator empowers learners to use generative AI tools confidently, ethically, and effectively in real workplace scenarios. From day one, apprentices apply AI to everyday tasks, boosting efficiency, productivity, and decision-making across any function.
By the end of the programme, learners don’t just understand AI – they know how to use it responsibly to solve real business challenges, drive innovation, and add value. For employers, this means a future-ready workforce, and for learners, a competitive edge in any role.
Manage an Apprentice Guide
Download our full guide. Including:
There is a range of government funding and local authority grant schemes available, which are designed to help you train the next wave of talent or invest in your team’s professional development.
Large organisations with an annual salary bill over £3 million are required to contribute to the Apprenticeship Levy. The Apprenticeship Levy is a dedicated apprenticeship fund, which employers can use to cover the costs of apprenticeship training and assessment.
For SMEs & Microbusinesses that do not pay into the Apprenticeship Levy, the Government will fund 100% of apprenticeship training and assessment costs for apprentices aged 16 – 21 and 95% for apprentices aged 22 and over.
Explore your Funding OptionsThe technical training component of our Level 4 Marketing Executive apprenticeship is split into 7 structured courses, and our blended learning model combines expert-led coaching with self-led study to balance support with independence.
In this self-study module, learners will explore how marketing supports overarching business goals by aligning with organisational values, structure, and strategy.
From understanding the business landscape to interpreting mission statements and objectives, this course equips marketers with the knowledge to execute meaningful campaigns that drive commercial impact.
Learners will uncover how strong marketing strategies reinforce brand identity and drive measurable results, bridging the gap between vision and execution.
This two-day course builds a powerful foundation in core marketing theory.
Learners will deep-dive into essential frameworks such as the 7Ps, explore positioning and protecting brand reputation, and gain practical skills in both stakeholder and customer relationship management to ensure trust and loyalty.
The coach-led course equips apprentices with essential knowledge of legal and compliance requirements, such as data protection, so they can confidently navigate increasingly regulated marketing environments.
This self-study course explores available marketing communication channels – from digital to traditional – empowering learners to confidently choose the appropriate methods for campaigns.
Participants will learn to craft channel strategies that maximise reach, resonate with the target audience, and drive measurable outcomes.
From social media to print advertising, email marketing to events, participants will gain a clear understanding of the unique strengths, limitations, and strategic purpose of each platform.
In this coach-led course, participants will learn to gather and apply insights that guide product development, portfolio planning, and route-to-market strategy, ensuring every campaign starts with a clear purpose and ends with measurable results.
From understanding customer decision-making to mastering market research, learners will explore how data shapes smarter decisions, and engage with different delivery models and distribution strategies to understand how to position products effectively across channels and audiences.
This two-day, coach-led course is where marketing strategy meets execution. Building on previous knowledge, participants will confidently coordinate digital and offline channels, plan with SMART objectives, and manage an end-to-end campaign.
Learners will explore key technologies and systems used in modern marketing, including CRM platforms, analytics tools, and reporting software.
Covering everything from stakeholder collaboration and time management to copywriting and data analysis, this course develops the practical skills needed to run multiple campaigns effectively, meet deadlines, manage budgets, and deliver results.
This coach-led course marks a pivotal point in the programme, where learners bring together everything they’ve explored and apply it to real-world marketing contexts.
This course empowers learners to think strategically and move forward with the confidence, tools, and insight to lead successful campaigns and collaborations by covering key areas such as brand management, CRM, audience insights, market research, compliance, campaign frameworks, and channel selection.
Participants learn to confidently plan, present, and evaluate marketing projects using strategic frameworks such as SOSTAC and RACE.
They gain practical experience in applying research, analysis, and reporting techniques while developing clear, evidence-based responses.
Through guided preparation, they master professional discussion skills and competency-based questioning, enabling them to showcase their knowledge, skills, and behaviours effectively – and perform at their best in the End Point Assessment.
By integrating AI into our curriculum, we are not only preparing apprentices for the demands of today’s digital economy but we are also shaping them into future leaders who can harness the transformative power of AI responsibly and ethically.
AI adoption is set to reshape industries and revolutionise business operations; transforming business structures and customer interactions as we know it. From automation, analysis, and advanced personalisation, AI has the potential to save you thousands while reducing errors and boosting efficiency.
Learn MoreComplete the form and a member of our team will be in touch in the next 48 hours.
We help our apprentices build sought-after digital skills. We nurture the skills and behaviours that will directly benefit your company and strengthen your business’s overall skillset, and that will more generally benefit your sector and help repair critical industry issues. Don’t believe us? Let’s look at the data.
Of participants of a recent HubSpot survey disliked traditional advertisement before a video
Of B2B buyers said that they consume a business’s blog content before making a purchase with them
Of our marketing apprentices recieved a Pass of higher upon completion of their apprenticeship
Of our 2021/2022 learners confirmed they are in paid employment or further education
At Baltic Apprenticeships, we believe that apprenticeships are the most powerful tool in the world when it comes to skills development.
We’ve been delivering apprenticeships across England since 2007, and we were the first training provider to offer a completely digital approach to apprenticeship training.
Although we’re advocates of technology, we know that teaching life-changing skills needs a human touch. At Baltic, everything we do is built on a foundation of complete care.
Learn More About UsAfter 3 months, Darren had grown significantly, taking on managing client accounts and delivering solutions for them across web, social, SEO and PPC.
After 6-12 months, Darren was promoted to Account Manager as he was successfully running his accounts.
Now, Darren has been promoted again into a dedicated SEO Manager role because this was an area he really enjoyed and flourished with.
Trio Media – Managing a Marketing Executive Apprentice
Read MoreI’m passionate about personal development, and I’ve been fortunate enough to have managers who have supported me in learning new skills and growing into different roles within our business.
I wanted to ensure that continuous learning and improvement were part of the Marketing Assistants role and so an apprenticeship was an obvious choice.
Kelly has tackled big projects and demonstrated great planning and thought. She has considered how to get stakeholders involved and executed projects beyond my expectations.
Travis Perkins – Managing a Marketing Executive Apprentice
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Our Level 4 Marketing Executive apprenticeship equips marketers with a deeper understanding of marketing approaches and strategy. We teach people how to plan and execute tactical and targeted marketing activities that lead to conversions.
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Duration: 12 Months and up to 5 Months End Point Assessment.
As a Marketing Executive apprentice, you will work alongside your Marketing Manager to plan and execute tactical and targeted marketing activities. You will collaborate directly with your company’s marketing team and wider departments to push to achieve business goals.
In this role, you could work in an in-house marketing team or in a specialist creative agency. Regardless of sector or industry, this is a highly audience focused position which requires creativity, communication, and project management skills.
Your responsibilities will include conducting efficient market research, competitor analysis, creating marketing materials, managing and scheduling social media content, and tracking and reporting on both social media and website analytics.
View VacanciesAt Baltic, we believe AI isn’t optional – it’s an essential workplace skill. That’s why every apprentice, regardless of role or programme, completes our AI Accelerator as part of their apprenticeship.
Designed to build practical AI literacy and advanced prompt engineering skills, the AI Accelerator empowers learners to use generative AI tools confidently, ethically, and effectively in real workplace scenarios. From day one, apprentices apply AI to everyday tasks, boosting efficiency, productivity, and decision-making across any function.
By the end of the programme, learners don’t just understand AI – they know how to use it responsibly to solve real business challenges, drive innovation, and add value. For employers, this means a future-ready workforce, and for learners, a competitive edge in any role.
We are proud members of the Decent Wage Pledge and advocate for higher wages for our apprentices. The minimum salary we ask our employers to pay their apprentices is £13,000 though many of our employers pay their apprentices more than this!
The salary of a Marketing Executive apprentice will vary dependent on your location, company size, and industry. The average salary for a Marketing Executive apprentice in the UK is between £17,000 to £22,000 per year, and apprentices who complete their training and obtain a permanent position can look forward to a salary increase.
How to Make The Most of your Apprenticeship WageOur Level 4 Marketing Executive apprenticeship isn’t just for career starters; our programme can act as a powerful professional development route for those already working within the industry. If you currently work in marketing and you want to develop your digital skills, you can enrol on this apprenticeship programme through your current employer.
Enrolling on a professional development apprenticeship is guaranteed to provide you with new progression opportunities and help advance your career. Our Level 4 Marketing Executive apprenticeship will advance your marketing skills, broaden your industry knowledge, and ensure you stay up-to-date with industry best practices. Our curriculum will support your current role and provide you with a comprehensive understanding of marketing concepts, market research, and product and service development.
Learn More about Professional DevelopmentThe technical training component of our Level 4 Marketing Executive apprenticeship is split into 7 structured courses, and our blended learning model combines expert-led coaching with self-led study to balance support with independence.
In this self-study module, learners will explore how marketing supports overarching business goals by aligning with organisational values, structure, and strategy.
From understanding the business landscape to interpreting mission statements and objectives, this course equips marketers with the knowledge to execute meaningful campaigns that drive commercial impact.
Learners will uncover how strong marketing strategies reinforce brand identity and drive measurable results, bridging the gap between vision and execution.
This two-day course builds a powerful foundation in core marketing theory.
Learners will deep-dive into essential frameworks such as the 7Ps, explore positioning and protecting brand reputation, and gain practical skills in both stakeholder and customer relationship management to ensure trust and loyalty.
The coach-led course equips apprentices with essential knowledge of legal and compliance requirements, such as data protection, so they can confidently navigate increasingly regulated marketing environments.
This self-study course explores available marketing communication channels – from digital to traditional – empowering learners to confidently choose the appropriate methods for campaigns.
Participants will learn to craft channel strategies that maximise reach, resonate with the target audience, and drive measurable outcomes.
From social media to print advertising, email marketing to events, participants will gain a clear understanding of the unique strengths, limitations, and strategic purpose of each platform.
In this coach-led course, participants will learn to gather and apply insights that guide product development, portfolio planning, and route-to-market strategy, ensuring every campaign starts with a clear purpose and ends with measurable results.
From understanding customer decision-making to mastering market research, learners will explore how data shapes smarter decisions, and engage with different delivery models and distribution strategies to understand how to position products effectively across channels and audiences.
This two-day, coach-led course is where marketing strategy meets execution. Building on previous knowledge, participants will confidently coordinate digital and offline channels, plan with SMART objectives, and manage an end-to-end campaign.
Learners will explore key technologies and systems used in modern marketing, including CRM platforms, analytics tools, and reporting software.
Covering everything from stakeholder collaboration and time management to copywriting and data analysis, this course develops the practical skills needed to run multiple campaigns effectively, meet deadlines, manage budgets, and deliver results.
This coach-led course marks a pivotal point in the programme, where learners bring together everything they’ve explored and apply it to real-world marketing contexts.
This course empowers learners to think strategically and move forward with the confidence, tools, and insight to lead successful campaigns and collaborations by covering key areas such as brand management, CRM, audience insights, market research, compliance, campaign frameworks, and channel selection.
Participants learn to confidently plan, present, and evaluate marketing projects using strategic frameworks such as SOSTAC and RACE.
They gain practical experience in applying research, analysis, and reporting techniques while developing clear, evidence-based responses.
Through guided preparation, they master professional discussion skills and competency-based questioning, enabling them to showcase their knowledge, skills, and behaviours effectively – and perform at their best in the End Point Assessment.
Our apprenticeships are made with your future employability in mind. We help you build the sought-after digital skills that will improve your overall employability, alongside benefitting your chosen sector and helping repair critical industry issues. Don’t believe us? Let’s look at the data.
Of participants of a recent HubSpot survey disliked traditional advertisement before a video
Of B2B buyers said that they consume a business’s blog content before making a purchase with them
Of our marketing apprentices received a Pass or higher upon completion of their apprenticeship
Of our 2021/2022 learners confirmed they are in paid employment or further education
Everything we do is built with our learners in mind. To ensure our learners receive the appropriate level of coaching and overall support, each learner has a designated coach that will support them throughout the entirety of their apprenticeship.
Our approach is designed to empower our learners to achieve their full potential, and we take great pride in offering personalised and comprehensive support. We understand that each individual has unique learning needs, goals, and challenges, and we strive to provide tailored support to help our apprentices succeed in their apprenticeship journey.
Working alongside our coaches, we have a dedicated Safeguarding Team. Their main responsibilities are to keep each of our learners safe and protect them from physical abuse, emotional abuse, domestic abuse, cyberbullying, radicalisation, among other safeguarding concerns, and provide physical and mental health support and advice.
The application process with Baltic and Plimsoll was really simple in comparison to both university applications and also some other apprenticeships. I’ve noticed throughout the jobs in my career that the application process can be just as important as the job itself.
Annalise McAleer – Digital Marketing Apprentice
Read MoreI knew that full time education wasn’t for me. With a mortgage and bills to pay, I still needed to work full time. So an apprenticeship looked perfect for me. Combining learning with my job works well for me. I’d like to continue my apprenticeship journey with a Level 6 qualification next.
Kelly Baber – Digital Marketing Apprentice
Read More