Social media has revolutionised the way businesses operate in the modern world. With platforms like TikTok gaining immense popularity, it is essential for businesses to understand the impact they can have on their brand. In this blog post, we will be taking a closer look at TikTok and exploring whether having a TikTok account can be beneficial for your business.
THE EVOLUTION OF E-COMMERCE
Gone are the days when businesses relied solely on their company websites to generate sales. With the rise of social media platforms, businesses have a new avenue to promote and sell their products and/or services. Social media allows businesses to build a relationship with their customers and potential customers, build an online presence, and get engagement, which ultimately leads to sales.
WHAT IS TIKTOK?
TikTok is one of the fastest-growing social media platforms, with over 1 billion active users worldwide. The app has become popular among the younger generation, with 56% of its users being under the age of 30. (Source: Statista)
This platform is crucial for businesses looking to target the younger market, but let’s not forget that the other 40% of overall users are over 30. TikTok provides a unique opportunity to reach both the younger AND older generation in one place!
TikTok allows businesses to create short, engaging videos that can be used to showcase products, services, and even behind-the-scenes footage of the business. This can help build a connection with the audience and make them feel more invested in the brand.
TIKTOK CASE STUDIES
Several businesses have already taken advantage of TikTok and have seen tremendous success as more and more businesses are investing in their TikTok schedule and hiring content creators to take charge of their TikTok strategy.
One of the most notable examples is Elf Cosmetics, a beauty brand that used TikTok to launch a new product. Elf created a challenge on the app, encouraging users to create videos of themselves using the product. The challenge went viral, with over 5 million videos created and over 2.5 billion views. This led to an increase in sales for Elf and helped to build a loyal fan base on the app.
Another example is Gymshark, a fitness apparel company. Gymshark uses TikTok to showcase its products and workouts and as a result has built a community of fitness enthusiasts. The brand now has over 4.5 million followers on the app and has seen a significant increase in sales.
Thirdly, DuoLingo’s #DuoLingoChallenge on TikTok, in collaboration with popular influencers, was a huge success. The language-learning app’s fun and engaging content, including catchy songs and relatable memes, has resonated with TikTok’s young and diverse audience, increasing brand awareness and showcasing the effectiveness of its program. DuoLingo, amassed a sensational 6.5 million followers on TikTok and 134.3 Million likes!
WHY HAVING A PLAN FOR YOUR TIKTOK STRATEGY IS IMPORTANT
While TikTok can be a powerful tool for businesses, it is essential to have a plan in place to create a successful business account. Consistency is key when it comes to social media, and someone must be in charge of managing the account and creating content regularly.
Businesses should also have a clear idea of their target audience and create content that appeals to them. This can be achieved by researching popular trends and hashtags on the app. If you’re interested in introducing a TikTok strategy, take a look at our Content Creator apprenticeship programme.
SHOULD YOUR BUSINESS HIRE A TIKTOK CONTENT CREATOR?
The short answer is: if you want your businesses’ online engagement to skyrocket, then YES.
With the right strategy, TikTok can be a powerful tool for businesses looking to expand their online brand presence and increase sales.
Having a TikTok account can be beneficial for businesses looking to reach a wider audience and build a loyal fan base. By creating engaging content and having a plan in place, businesses can use TikTok to promote and sell their products and/or services and build a relationship with their audience.
If you’re interested in developing your own TikTok content strategy with some new talent, take a look at our Level 3 Content Creator apprenticeship programme. With our expert training and your knowledge of your product or service, a Content Creator apprentice is guaranteed to enrich your team – but most importantly, your content strategy!