How to Use AI in your Digital Marketing Campaigns 

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From producing copy for business documents to editing videos for social media, generative AI has the potential to streamline and improve every inch of your marketing campaigns.  

Eventually, marketing teams who do not utilise AI tools will be left behind, as it will become impossible to keep up with the quantity and quality of AI-produced content.  

When you work in a creative industry, your humanity is how you connect with your target audience, so we would never tell you to replace your creative flair with AI.

What we will tell you, is that you should enhance your creative flair with AI.  

We wanted to show you how to boost your campaign performance using AI tools. We did the research, and here’s what we found… 

Campaign Planning 

It’s no secret that planning campaigns is time-consuming – but if you fail to prepare, you prepare to fail. Having to think about budgets, timeframes, and up to three months’ worth of content can be hard to get your head around, but using AI can help increase your team’s productivity. 

ChatGPT is the most widely used Generative AI tool globally; on average, the website is visited 60 million times a day. Many marketers use this tool to brainstorm ideas, conduct market research, and create audience personas to plan their campaigns.

When using ChatGPT, it is critical that you use it with clear intentions and use concise prompts to ensure you are getting the best output. Using clear prompts will give ChatGPT a better understanding of what you want from the machine and will generate more concise and accurate answers.

To get the perfect answer every time, use our ChatGPT prompt formula.

>> Related Reading: Introducing IfATE’s New Apprenticeship Standard… Multi-Channel Marketer <<

Content Creation 

AI is widely used in graphic content creation, video content creation, website content creation and across digital and content marketing channels. Experts believe that by 2026 as much as 90% of online content may be generated by AI.  

Copywriting & Written Content  

You can use AI to improve and streamline your content writing process, as well as your Search Engine Optimisation strategy.

Search Engine Optimisation (SEO) is a proven marketing technique that many marketing teams, marketing agencies, and freelancers use to improve their organic rankings on search engine results pages. There are lots of great SEO tools, and many use AI to improve their data gathering and presentation.

SEMrush’s SEO Writing Tool uses AI in its Smart Writer feature. This feature generates written content and provides prompts to improve your content depending on its search engine optimisation score, readability, originality, and tone of voice.

Images, Graphics and Video Content 

In recent years, the creation of images, graphics and video content has been heavily influenced by AI tools.  

In 2023, Adobe introduced its new AI package, Adobe Sensei, across its software. Adobe Sensei can be integrated with Photoshop to enhance images and remove unwanted objects from photos, and Premiere Pro to reframe and reformat videos and clean up and enhance audio.  

You can save hours of work by automating monotonous tasks, such as image enhancement, video editing, and automated subtitles. These AI features empower marketers to create high-quality, personalised, and engaging content more efficiently. 

>> Related Reading: How Can Hiring a Content Creator help you build your brand personality? <<

Analysing Content & Campaign Success 

Once you have identified your key performance indicators (KPIs) you can utilise AI analytics tools to gain important campaign insights.  

By using AI analytics tools, such as Google Analytics, you can gather an in-depth understanding of your company’s website traffic, conversion rates, and social media engagement. Google Analytics offers insights into traffic sources, audience demographics, and user behaviour, allowing you to create customised reports and dashboards to review performance. 

Google Analytics 4 (GA4) includes predictive metrics and allows you to gain insights into potential future outcomes based on historical data and user behaviour patterns. GA4 incorporates predictive analytics features for forecasting conversions, revenue, and audiences.  

Next Steps 

Our Level 3 Content Creator and Level 3 Multi-Channel Marketer programmes cover the use of AI tools in campaign planning, content creation, and campaign analysis, and how to use these tools ethically and effectively.


Find out more about our Marketing Apprenticeships: