Building a clear brand personality is arguably one of the most important aspects of building your business. Your brand personality is the human characteristics of your brand, and when you’re building it – you must really think: If my brand was a person, what would they be like? What would they represent? What would they be known for?
Easily recognisable logos, consistent colour palettes, imagery, typography, and graphics will all play an extremely important part in creating your branding strategy – but once you have all this, the hard work should not stop. One of the best ways to echo your brand personality to your clients and potential clients is through creating regular content that aligns with your desired brand personality.
I’m sure you’re wondering, so how can hiring a Content Creator help me do this?
Content Creators specialise in creating online content, this can include creating imagery, videos, and written content that is optimised for websites, blogs, and social media. Unlike traditional marketing methods, online content has the potential to reach an unlimited number of potential clients.
Every time your business posts a blog, social media post, or sends an email campaign, you give your customers an insight into who you are as a business and can strengthen your relationship with your target audience.
Typically, a Content Creator can take responsibility for planning and creating content, SEO (Search Engine Optimisation), email marketing, and reviewing and evaluating campaigns.
How do you ensure you produce high-quality content? Plan, plan, plan!
Planning your content is a vital part of making sure that your business posts consistent, high-quality content that aligns with your brand strategy. Planning is paramount as it allows you to build a relationship with your audience, and ensures your content is consistent, adds value, and supports your brand personality.
Our Level 3 Content Creator programme teaches learners how to efficiently plan content through storyboards, mood boards and scripts, this allows them to get their vision from their brain down on paper.
When you treat planning and creating online content as a priority, you reap the rewards. HubSpot reported that high-quality content increases brand awareness, brand authority, audience retention, lead generations and conversions, and search engine rankings.
To turn good content into great content, Forbes encourages you to ask: Is this boring? And who cares?
It’s important to think about what you want to say, who you want to say it to, and how you can say it to them in an engaging way, all while staying true to your brand personality. Admittedly, there is a lot to think about! This is where having an in-house Content Creator comes in handy.
Once you’ve agreed on your brand’s message, target audience, and overall personality – your Content Creator can follow this guide while creating your marketing materials.
A Content Creator can create imagery to support your company’s brand personality. They can do this by creating consistent content and using your company’s branding such as colours, shapes, font, etc…
Our Content Creator apprenticeship teaches learners how to use industry tools such as Canva and Adobe Photoshop to develop the skills needed to create high-quality and professional graphics.
A Content Creator can create video content to support your company’s brand personality by creating both short & long-form content. They can do this by producing high-quality, engaging video content that will showcase your business and its products and services effectively.
Whether you want to create informal or formal videos, our Content Creator course teaches learners to film and edit videos and audio content using Adobe Suite.
A Content Creator can create effective copy that supports your company’s brand personality by improving your visibility on search engines and writing engaging content for your customers. They can do this by conducting keyword research and using other SEO tools and techniques.
Our course teaches learners how to get the most out of their written content all while reflecting your brand’s personality.
Email Marketing is the lifeline between your current and potential clients. This is arguably the most important platform to echo your company’s brand personality, as it is usually your main point of contact with your target audience.
A Content Creator can help showcase your brand personality by creating email campaign templates that follow brand guidelines, producing regular and consistent email communications, and branding every email sent with an email signature.
Our Content Creator course covers the use of Mailchimp to plan, design, and implement effective email campaigns that will drive results, from planning and creating the designs to writing copy that resonates with your audience, your apprentice will develop the necessary skills to run an effective email campaign.
Review and Evaluate Campaigns
Reviewing and evaluating campaigns is vital to analyse the performance of your company’s content and to find areas for improvement. It is important to ensure your brand personality is being well-received by your target audience!
The analytical tool your company uses is personal preference, but this performance data is key to understanding what your target audience is engaging with, and whether you need to make any changes to your brand strategy.
Our Level 3 Content Creator teaches apprentices how to use analytical tools, such as SEMrush, Google Keyword Planner and Google Trends to find what was successful, and what needs improvement. Apprentices can use the data from this evaluation to better inform the next campaign!
In conclusion, hiring a Content Creator apprentice is a perfect way to build your brand personality.
A Content Creator can echo your brand personality throughout everything they create, from planning to execution – whether that is social images, video content, written content, email campaigns, or something in between!