Marketing Careers: Top 5 Job Roles Using Digital Marketing Skills

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Marketing is one of the most versatile career paths, with industry tools and techniques constantly developing, and many different areas of specialism – there are many different routes you can go down.

But what are the most in-demand Marketing job roles? In this blog, we’re covering the top 5 job roles where you can use your Marketing skills:

1. Marketing Executive

If you’re interested in becoming a marketing all-rounder, or you’ve completed an apprenticeship and enjoyed numerous elements of your programme, a Marketing Executive role might be the best for you.

Typical duties of someone in a Marketing Executive role may include contributing ideas to marketing campaigns, monitoring social media accounts, responding to enquiries via email and social media, working closely with the rest of the marketing team to assist on campaigns, content writing, and creating marketing briefs.

The average salary for a Marketing Executive in the UK is £33,746 per year and like with any job, the more experience you gain, the higher your salary can rise.

If you’re considering a career as a Marketing Executive but don’t know where to start, a digital marketing apprenticeship could be a great option. Our Level 3 programme covers a wide range of marketing activity from Google Analytics 4 to website optimisation, helping you become an all-rounder.

2. Social Media Manager

As a Social Media Manager, your main objective is to plan and produce engaging content that converts your audience to customers. In this role, you’ll be creating content plans, setting campaign targets, scheduling social content – and much more!

Every company will have different objectives for their social media manager, and will ask for different levels of experience and qualifications. However, experience in business management, advertising and particularly digital marketing may be an advantage!

If you are someone who has excellent team working, collaboration and networking skills, Social Media Management might be for you!

3. Content Marketing Manager

Content Marketing Managers are the brains behind an organisation’s overall content strategy. In this role, you’re likely to be responsible for drafting and publishing engaging multi-channel campaigns to help a company achieve their business goals.

If you are someone who enjoys writing and proofreading, this job role could be for you. Day-to-day, you can expect to be writing creative blog posts for the company website, preparing content marketing plans, carrying out competitor analysis, undertaking keyword research and implementing SEO techniques.

Content Marketing Managers are often responsible for measuring the performance of content through analytics platforms. They’ll likely track metrics such as page views, bounce rate, and time per page view using platforms such as Google Analytics.

At Baltic, we’ve recently updated our Level 3 Digital Marketer apprenticeship to include the brand new Google Analytics 4 certification which is a must for content marketers!

4. PPC Manager

PPC stands for Pay Per Click, more commonly referred to as paid advertising.

As a PPC Specialist, you will be responsible for planning and optimising the effectiveness of online advertising campaigns. In this role, you’ll work closely with data to analyse trends and results, while thinking creatively about improvements and strategies to optimise a PPC campaign.

To become a PPC Manager, you’ll need to understand how to build ad campaigns and measure their return on investment, so proficiency with software such as Google Analytics is key.

There are many routes into paid advertising such as certifications and short courses, but if you’ve completed a Marketing apprenticeship and enjoyed the analytical element – this could be the career route for you.

5. Marketing Data Analyst

On the topic of analytics, did you know you could become a Data Analyst in a Marketing department?

In the role, you’ll measure the overall effectiveness of a company’s marketing strategy by analysing website and campaign performance and giving recommendations to the wider team around improvements. If you data driven, this role may suit you best.

The average salary for a Marketing Data Analyst is around £35,000, but varies depending on location and employer.

If you’re interested in learning more about the tools used to analyse marketing performance, there are many useful resources to get started. Head over to the Google Digital Garage, HubSpot Academy or for a more in-depth learning programme – you could consider a digital marketing apprenticeship.


Interested in any of the job roles stated in this blog? Want to kickstart your career in the exciting world of Digital Marketing? Read more about the many options available for someone looking to start a career in marketing or get in touch with our friendly team to find out more.