Free Content Creation Tools Every Content Creator Needs

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At the start of your Content Marketing journey, you might not want to splash the cash on content creation tools but that doesn’t mean your content quality should suffer! You still need to use high-quality applications when putting together your visual and written content.

Don’t worry, we’ve got you! We had some time on our hands, so our marketing team has tested pretty much every free content creation tool available, so you don’t have to.

The results are in, here are our top five free content creation tools every content creator needs – whether you want to create high-quality social imagery, edit TikTok videos, brainstorm new blog ideas, or ensure your grammar is on point.

What is a Content Creation Tool?

A content creation tool is essentially any application that helps with the creation of your creative content.

They are there to make life as a content creator easier! They aid the creation process and help develop and produce material for your social platforms, your website, or your blog.


First up, Canva. Canva is great for content creators who primarily create imagery for Instagram, Facebook, blogs or websites.

This free graphic design tool has a wide variety of creation options, it gives you the opportunity to create social media posts, stories, videos, presentations, documents, business cards and more! Not only is this tool easy to navigate, but Canva also has a range of ready-made materials you can use as a basis when producing content, in addition to pre-made templates, making creating size-specific social media material as simple as ever.


Ever need generic high-quality images when producing content but don’t want to pay loads to licence photos? Let us introduce you to Unsplash… this application is perfect for bloggers, videographers, and website designers.

Unsplash allows you to browse and download from their large-scale library of free stock images to use for commercial tasks, personal projects, and editorial use. Unsplash have stated, “You do not need to ask permission from or provide credit to the photographer or Unsplash, although it is appreciated when possible.”

While there are plenty of stock image sites, Unsplash’s extensive library and high-resolution images mean it often triumphs over its competitors.


If you haven’t heard of this tool already, you must have been living under a rock. For those of you who have been blissfully under that boulder, CapCut is the perfect short-form video editing app for social media, especially TikTok or Instagram Reel creators.

The simple video editing tool is mainly used in its mobile app form. Forbes have announced that last year CapCut was one of the most-downloaded apps in the world with 357 million downloads. This tool is popularly used by content creators on TikTok or Instagram to seamlessly create trending videos with the many effects and templates it offers for free. This content creation tool allows users to add text and sound to their videos, as well as add unique filters, ramp up or slow down their videos, merge videos together, and crop their content. All of this can increase the quality of your video content, which can increase engagement!

HubSpot Blog Ideas Generator

Struggling to brainstorm new ideas for your blog posts? Look no further… HubSpot’s Blog Ideas Generator is the perfect content creation tool for Content Writers and Content Marketers.

This website is free to use, and can provide you with 5 free blog ideas a week, which will benefit you when planning your monthly blog content. The website is straightforward to use, all you have to do is type in a word or sentence that relates to your company or industry and the generator will give you a range of potential blog titles. Say goodbye to writer’s block!


Lastly, we have Grammarly. Every content creator needs to use this free content creation tool – whether you create social images, videos, or blogs. In order to produce high-quality content, your spelling, punctuation, and grammar must be on point.

This tool is used by writers, companies, and students as it offers a range of benefits. Grammarly corrects your spelling and grammar, makes clarity suggestions, and checks for plagiarism. No matter how confident you are with your writing, everyone makes spelling mistakes and grammatical errors! You wouldn’t want to put off potential customers or clients because of a silly mistake, and while Microsoft Word does a good job of finding these it’s good to have a second pair of (metaphorical) eyes analysing your written content.


Want to turn your hobby into a job? If you have a creative mind along with a passion for all things social media, check out our Level 3 Digital Marketer Apprenticeship as well as our new Level 3 Content Creator Apprenticeship.