Digital marketing jargon buster

Written on: 30 July 2019

Written by: Chloe Adamson



Are you interested in getting involved in the world of marketing but don’t want to be caught out by all the complicated jargon? Not to worry, we have the perfect blog to get you started with the most common marketing jargon that you may need to know!

Analytics - the analysis of data which is generated by audience’s activity on websites.

Click through Rate (CTR) - the number of times people click on an item of interest, like an advert.

Conversion or Goal - the action you want visitors to perform. This could include purchases, phone calls, or video views.

Conversion optimisation - the process of increasing the percentage of visitors to complete your goals.

Conversion Rate - the ratio of conversions to visits, often used to measure digital performance.

Cost per Click - the amount of money required to produce a single click on a digital advertisement.

Crawler - a program designed to systematically browse content on the Internet and collect information quickly to help searchers find what they’re looking for.

E-commerce - the sale of products and services online.

Impressions - the number of times an advert is displayed.

Natural / Organic Listings - results shown on the search engine which are not paid adverts.

Paid Listings - adverts that appear on search engines, generally at the top, are paid positions within Google. The advertiser will be charged by Google every time someone clicks onto the ad.

Pay per Click - an advertising system which advertisers pay for users to click on their advertisements.

Search Engine Optimisation (SEO) - the practice of making changes to web pages, content and the promotion of that content to improve visibility in an organic way.

Search Engine Marketing (SEM) - a form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in.

Session / Visit - interactions which take place on a website within a given time frame.

Traffic Acquisition - the process of attracting visitors to the website or other digital platforms.

Keywords – a particular word or phrase that defines the content you are sharing.

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