COURSE SUMMARY

Our Level 4 Marketing Executive apprenticeship provides a comprehensive training programme for junior marketing professionals looking to build new skills, broaden their understanding, and grasp the theory underpinning effective marketing strategies.

The programme is suitable for individuals working in an existing marketing role under the supervision of a marketing manager, such as a marketing officer or executive. It is an excellent progression route for learners who have completed their Level 3 Digital Marketing apprenticeship.

Through a combination of technical training and practical workplace projects, candidates will gain knowledge and skills across six key areas: marketing campaigns; communication; service delivery; budget management; evaluation & analysis; and marketing systems & processes.

This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).

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LEVEL
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HIGHER

PROGRAMME DURATION
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18-21 MONTHS

TRAINING METHOD
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SMART CLASSROOM

MODULE 1
Marketing Concepts & Theories

This module is designed to build up a strong understanding of the core concepts that drive marketing activity. We will cover the concepts of brand management & positioning, the marketing mix, and stakeholder management.

Throughout this interactive technical training unit, learners will be encouraged to dive into these core concepts and apply them to their current role.

This course is delivered over one week, via the SMART Classroom.

MODULE 2
Business Understanding & Commercial Awareness

This module focuses on how marketing can help fulfil business objectives - deepening learners’ understanding of the role marketing plays within their organisation and industry.

Learners will build their understanding of target audiences, the buyer decision process, and how marketing activity can be tailored to align with ideal audiences. We will also explore the sector-specific legal, regulatory and compliance frameworks within which professional marketers are expected to operate.

This course is delivered over one week, via the SMART Classroom.

MODULE 3
Market Research

This course covers the principles behind effective market research and how this influences marketing activity.

Learners will develop their skills in a range of market research techniques, including the use of data to evaluate outcomes from specific campaigns. Training will include valid data collection sources, methodologies and usage, and explore when to use quantitative and qualitative methods for maximum impact.

This course is delivered over one week, via the SMART Classroom.

MODULE 4
Products & Channels

This module explores the features and benefits of digital and offline communication channels, including how and when these could be used for marketing activity. More broadly, this unit also covers routes to market and the key principles of product or service development.

Throughout this training block, apprentices will grow their understanding of the modern marketing landscape, building up a well-rounded skills and knowledge portfolio.

This course is delivered over one week, via the SMART Classroom.

MODULE 5
EPA Prep

The End Point Assessment, or EPA is the final culmination of everything an apprentice has learned throughout their programme. The EPA consists of an exam, the completion of a work-based project, a presentation and a professional discussion. To help our learners enter the EPA process with the skills and confidence to succeed, our training team will conduct specialised training on all elements of this assessment.

This course is delivered 3 days, via the SMART Classroom.

WORKPLACE PROJECTS

Workplace Projects are designed to embed the knowledge, skills & behaviours required by the Apprenticeship Standard. Each project will be set by a Baltic Learning Mentor, in collaboration with the Learner, taking into consideration their job role and business needs.

These projects will form a Learner’s overall evidence portfolio for assessment. There are seven workplace projects in total, including:

  • Target Audience: Research & Evaluation
  • Creating Social Media Content
  • Environment Report: Identifying Upcoming Marketing Opportunities
  • Marketing Campaign: Online or Offline Campaigns
  • Producing Creative Copy
  • A Campaign of the Apprentice’s Choosing
  • Personal Development Evaluation
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Want to find out more about our Marketing Executive programme? Download our course outline!
Download Guide

WORKPLACE CURRICULUM

During this programme, your apprentice will need to evidence the following activities as they develop within their role:

  • Plan and deliver tactical campaigns against SMART objectives
  • Engage and collaborate with a wide range of stakeholders, internally and externally, supporting marketing outcomes as required.
  • Use good project and time management to deliver projects effectively.
  • Coordinate marketing campaigns, projects or events to agreed deadlines.
  • Monitor project budgets within their scope of work using appropriate systems and controls.
  • Analyse and evaluate data from a range of sources to support marketing activities, derive insights, and support improvement of future campaigns.
  • Use appropriate technologies to deliver marketing outcomes, e.g. digital/web analytics, social media, and CRM/CMS systems.

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If you're an employer looking to grow your team with a tech apprentice, or, if you're looking to join the fastest growing industry in the UK, then speak to our team today.