COURSE SUMMARY

Our Level 3 Digital Marketing Apprenticeships has been designed to equip learners with the skills they’ll need to design, build and implement digital marketing campaigns across web and social media channels.

Our technical training includes a comprehensive introduction to core marketing theory and practical industry-standard tools such as Google Analytics and programming for the web.

Of all the private training providers in England, Baltic Apprenticeships has the highest achievement rate for the Level 3 Digital Marketing programme.

On this programme, an apprentice is required to evidence the following workplace curriculum:

  • Participating in the planning, creation, and analysis of marketing projects
  • Using digital tools to achieve marketing objectives
  • Using a range of online communication platforms
  • Using digital tools to review, monitor and analyse online customer activity
  • Responding to customer enquiries online and via social media
  • Website optimisation
  • Problem solving on digital platforms
  • Campaign reporting and data analysis.

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Level
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Advanced

Programme Duration
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12-15 Months

Training Method
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Smart Classroom

MODULE 1
Principles of Coding

To use the web for effective marketing, learners should first understand what makes the web work.

Apprentices will learn to:

  • Understand the principles of coding
  • Recognise and describe the use of common languages
  • Understand the importance of considering compatibility issues with code on different platforms
  • Understand the components that make the web work.

This module is delivered over 4 days through the SMART Classroom, followed by a 1 day exam.

MODULE 2
Principles of Online and Offline Marketing Theory - Part 1

In this module, apprentices will learn about the key concepts that power marketing activity today.

This module covers:

  • Identifying and applying the core principles of marketing theory
  • Understanding the importance of collaborating in delivering successful marketing campaigns
  • Recognising and applying the different stages of the customer lifecycle

This unit is delivered over 5 days through the SMART Classroom.

MODULE 3
Principles of Online and Offline Marketing Theory - Part 2

This module expands on the core concepts covered in part one. Learners will develop their knowledge of marketing theory and learn to:

  • Recognise the benefits, limits, risks and constraints of customer relationship marketing
  • Understand how digital marketing and social media can form part of an inclusive marketing strategy

This unit is delivered remotely over 4 days through the SMART Classroom, followed by a 1 day exam.

MODULE 4
Google Analytics

Analysing and optimising content for the web is an important aspect of a digital marketer’s role. Our apprenticeship includes training in Google Analytics, to equip our learners with the knowledge they need to gain actionable insights from this industry-standard tool.

This module includes:

  • Basic reporting
  • Campaign and conversion tracking
  • Data collection and processing
  • Setting up data collection and configuration
  • Advanced analysis tools and techniques
  • Advanced marketing tools.

This unit is delivered remotely over 4 days which includes both training and exam.

APPRENTICESHIP COMPONENTS
Assessment Plans

Assessment plans are an essential part of a Baltic apprenticeship. They are assigned ‘projects’ used evidence the knowledge and skills obtained throughout the programme. 

The plans are used to ensure apprenticeship training is being put into practice, by providing examples of tasks and activities undertaken in the workplace. 

As part of the end point assessment (EPA), the assessment plans will build the Summative Portfolio. This will be reviewed by an external assessor and will contribute to the overall grade of the apprenticeship. 

There are 3 assessment plans to be completed throughout this programme. 

FUNCTIONAL SKILLS
  • Level 2 – Maths (5 day course, SMART Classroom & 1 day exam)
  • Level 2 – English (5 day course, SMART Classroom & 1 day exam)

Functional skills will be delivered via SMART Classroom, with full day sessions over the course of a week.  At the end of the week, learners will be required to sit a final exam. In order to be exempt from this training, sufficient evidence on prior qualifications should be provided before induction.  Learners who do not provide relevant exception certificates will be automatically enrolled onto the additional courses.

END POINT ASSESSMENT

The End Point Assessment is completed in the last few months of the apprenticeship and includes the following:

  • Employer Reference
  • Summative Portfolio
  • Synoptic Project
  • Interview

PROGRESSION OPPORTUNITIES

Our higher Level 4 apprenticeships offer a more thorough, in-depth look at the role and the chosen field. Most importantly, the training will help improve performance and will allow ambitious apprentices to climb the career ladder.

Following this programme, apprentices can progress onto the following programme:

 

Smart Classroom

Our apprentices come together from all over the country and work together in the smart learning environment, interacting, communicating and engaging with the best technical trainers in IT, Software and Digital Marketing. Our SMART Classrooms are technology enhanced, cloud-based classrooms that deliver training by integrating learning technology.

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