New brand identity: Baltic Apprenticeships

Written on: 3 June 2019

Written by: Freya King



If there’s one belief that powers everything we do at Baltic, it’s this: change is good.

As a dedicated technical training provider, it’s essential that we’re constantly evolving in line with the fast-paced world of technology.

Like everyone in our sector, we’ve seen a lot of change over the last few years. With the introduction of the apprenticeship levy and new standards, the face of apprenticeships has changed forever.

New brand

Based on feedback we receive, we continually review everything we do to ensure we’re offering the best possible experience for our apprentices, employers and staff.

That’s why we’ve given our brand a refresh.

We thought carefully about what makes Baltic so special: a perfect blend of digitally devoted expertise, innovative modern teaching techniques and caring, passionate people. Along with our belief in change, our key priorities are to be digitally dedicated and to offer heroic support.

Two years on from a major rebrand, we’re continuing to refine our identity in order to deliver greater clarity for our stakeholders. With this in mind, we decided to change our name from Baltic Training to Baltic Apprenticeships.

The values at our core remain the same. Our apprenticeship training will still be delivered using our revolutionary online delivery method. But now, we have a brand that truly reflects our vision.

We are also giving our internal people values a refresh: they will now be known as the Baltic Behaviours.

New website

Now that we have a name that instantly signifies what we do best, we needed a website that properly showcases how we do it. Introducing

This new website is a hub for all things Baltic. With dedicated pages for each of our core programme areas, it’s easier than ever to find the information you need. Click the links below to explore:

IT Infrastructure

Digital Marketing

Software Development

There are also some useful new features to look out for, including a levy calculator, stories, business experiences and apprentice and employer resource hubs.

We hope that you love our new website just as much as we do. Tweet @BalticTraining to let us know what you think!

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