Guidelines for elevator pitches for business

Written on: 7 November 2019

Written by: Chloe Adamson



An elevator pitch can be one of the most powerful tools for your business. It can also be the simplest thing to create, due to it being short and only needing around thirty to forty seconds worth of talking time.

There are specific steps which you need to take in developing your elevator pitch, to make sure that you get your point across and get people listening to you.

  1. Keep it simple

While some great ideas can be complex, the benefit of simplicity is obvious. You need to be straightforward with everything that you present in such a short space of time. Don’t overwhelm people with statistics, no one likes reading loads of numbers and not understanding what any of it means. Put the important facts in there and make sure that you are engaging throughout.

  1. Define what is unique about you/your business

Using your USP can be a great way to show how you are unique and what you do differently to other businesses. An example of a great pitch for this outcome would be ‘Reality Check’, where you are basically showing someone what you do really well compared to others. Don’t overcomplicate everything with graphs when you can show in a couple of sentences what is amazing about your business.

  1. Describe your ideal customers

This also only needs to be 1 or 2 sentences. If you are struggling to define what you want, we believe that bringing in an aspect of your target audience always helps. A customer story will show your credibility, remember to go with the flow of the people who are listening to you, and make sure you are prepared for with an interesting reply to anything they might ask.

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