This unit is delivered over 5 days through the SMART Classroom.
This course will develop an understanding of both ethical and legal consideration of digital marketing and how these affect digital marketing activities.
- Understanding of how marketing strategies are developed and turned into marketing plans
- Understanding of market segmentation and how digital marketing refines the definition of market segments
- Understanding of digital marketing techniques to determine a suitable promotional mix to meet marketing objectives is critical
- Marketing communications, maintaining the corporate brand and digital marketing contexts.
- Ethics and legalities