The complete training programme to start your marketing career.

This Level 3 apprenticeship provides the skills, qualification and experience you need to immerse yourself within the exciting, fast-moving marketing industry.

You’ll get hands-on experience in all areas of digital marketing, from content creation to social media, SEO, and advanced analysis. Our curriculum is designed around standards set by industry leaders to deliver the knowledge and practical skills employers need most.

To find out more, browse the course details below – or start your search for digital marketing apprenticeship opportunities near you.

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Programme Duration


Training Method




Learn by doing with our technical training. You’ll put theory into practice with hands-on activities in five 2-day SMART Classroom sessions.

Course 1: Principles of Online & Offline Marketing (Part 1)

This course will equip you with an understanding of marketing theory and best practices for creating successful campaigns.

Course 2: Principles of Online and Offline Marketing (Part 2)

After establishing a solid foundation in key marketing principles, this course takes a deeper dive into online marketing approaches, techniques, and tools.

Course 3: Principles of Coding (Part 1)

Understanding how the web works is the key to effective digital marketing. In this introductory course, you’ll develop a working understanding of coding for the web.

Course 4: Principles of Coding (Part 2)

This course explores the building blocks behind websites, search engines and email marketing tools. Focusing on the practical implementation of coding principles, we’ll also explore good practice for accessible, responsive web design.

Course 5: Google Analytics

Google Analytics is one of the most powerful and widely-used analytics platforms within the marketing industry. This hands-on session will teach you to navigate the platform, interpret reports, and extract actionable insights to optimise web experiences.


Our apprenticeship curriculum combines expert technical training with corresponding workplace projects. After each course, you’ll get the chance to apply what you’ve learned to your day-to-day work and carry on building your skills while making a real difference in your team.

On this programme, you’ll complete the following projects:

  • Digital Marketing Campaign 1

  • Digital Marketing Campaign 2

  • Digital Marketing Campaign 3


We understand every business, workplace and job role is different.

Our programmes go above and beyond the Apprenticeship Standard, offering
learners the opportunity to gain specialist certifications and become industry experts.

This means our programmes can be tailored and personalised to suit individual roles,
goals, and business needs.

Our programme includes optional further study in:

  • WordPress

  • SEO Certification

  • Google Ads

  • Content Strategy – Intermediate 


Role Overview: Apprentice Digital Marketer

Digital Marketers play an increasingly vital role within organisations of all shapes, sizes, and sectors of industry. The primary purpose of a digital marketing role is to drive customer acquisition, engagement, and retention through a variety of online channels.

In your day to day role as a Digital Marketer, you’ll work to design, build and implement digital campaigns on web and social media platforms.

Alongside the wider team, Digital Marketers are typically involved in the development and maintenance of their organisation’s digital brand, including website SEO, content creation, email marketing and social media.

A digital marketing apprenticeship is a great way to learn good practices, build experience, and start an incredible career.

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Virtual Training:

SMART Classroom

Our apprentices come together from all over the country and work together in the SMART Classroom learning environment.

Our SMART Classrooms are technology enhanced, cloud-based classrooms that deliver engaging interactive training, live from your expert Marketing Coach.

Learn more

Apply for a Digital Marketing Apprenticeship

If you’re ready to go further, become an apprentice Digital Marketer and be the future with Baltic.